Branding is more than just a name and a logo. Branding is your entire company — everything down to your company’s personality and its products. A strong brand is a powerful resource that legitimizes your company. How can successful branding add value to your business? Here are 5 ways:
1. Increases Recognition
Even though branding is more than a logo, the logo is still crucial to creating a recognizable brand. Without a logo or a certain design style, your business is harder to differentiate from your competition. Imagine trying to buy a pair of Nike shoes without their signature swoosh logo. How would you know which shoes were Nike? A logo is a powerful tool that instantly marks any content, advertising, or product as your own. If you think about the most successful companies in the world, most have recognizable branding in the form of a logo or the font used for their company name. It’s important to invest time into creating a distinguishable brand for your business.
2. Builds Trust
Once you’ve implemented your brand strategy, you add credibility to your business. When you take the time to create a unified professional look, customers are able to recognize that you are a legitimate business. With this professional approach, you can start building customers’ trust. People are more likely to buy from a company that is organized and professional. Branding allows you to stay consistent and relevant amongst competitors. If you have a clear idea about the products/services you provide, customers will interpret that confidence and direction as a sign that you know what you’re doing and that your products/services are good.
3. Generates New Customers
Having a distinct brand also helps your business grow. Brands make it easier for new customers to find your business. It also makes your brand more sharable through referrals or on social media. For example, if a customer really likes your product, having a clear brand identity will help them to remember your name and share that with their friends. Branding is all about making a lasting impression so that you’re not mistaken for the competition.
4. Adds Value
Branding adds value to your business as a whole. For example, think of Apple. Their company offers more than just the technology they’ve created. Apple is so ingrained in people’s minds and is so recognizable that their value is way beyond their products and services. Apple has loyal customers that have strong feelings about the entire brand. For customers, choosing a brand becomes a lifestyle choice like picking Honda over Toyota, or Apple over Dell.
5. Inspires Employees
A brand doesn’t just create improvements on the outside; it also attracts employees and keeps them motivated. A brand gives your business purpose and direction. Employees like to know that their work is going somewhere, or building something. Having a brand with strong goals gives your employees something to strive for.
Branding can help improve your company in so many ways. If you need more guidance on how to build your brand, contact Creative Juice today.