A well maintained blog is key to being relevant in the professional online world. With so much competition, you want to make sure you have as much visibility as possible. One way to do this is to set up a weekly blog and use the relationship between blogging and SEO to your advantage. If you are not familiar with SEO, read more about it here.
Here we have compiled tips for improving your blog’s SEO (Search Engine Optimization) to get you on your way to being found online more easily.
1. Use Keywords Well
To understand the competitiveness of the internet, you must first understand keywords. Some specific searches rank higher than other, making content easier to find. Google Adwords Tool is a free search engine used to research the competitiveness of a specific search. Good keywords can be a double edged sword because the more popular the search, the more content your blog has to compete with for visibility. Once you find solid keywords, use them early and often.
2. Choose Your Title Wisely
The title holds more weight in a search than any other part of your content. A catchy and well crafted title plays a big role in who will read your content. Be sure to choose a title that uses your existing keywords in order to generate more hits. Use a colon to separate competing keyword phrases to broaden your scope. For Example, use Easy House Cleaning: Clean Your Home in Under 2 Hours instead of just How to Clean Your Home.
3. Make Your Blog Easily Sharable
Social media is a free resource waiting to be taken advantage of. Using inbound links to share your content across other media makes total viewership higher. Even if social media presence doesn’t always technically improve your ranking, it increases your chances of a qualified lead finding you.
4. Create Descriptive Permalinks
Your page URL is just as important as your blog entry. It is important that you use these permalinks effectively and to your advantage. For example, your blog entry URL should be www.domain.com/whatever-this-blog-entry-is-about instead of www.domain.com/blog-entry-one. These permalinks will help your blog gain more readers and serve as another easy way for your blog entry to be found on search engines. Take a look at the URL of this page to get a better idea.
5. Guest Blog
Another great way to bring traffic to your site is to guest post on someone else’s blog. You want to pick a blog that has heavy traffic and create a guest post with original content that will be posted and backlinked to your site. A backlink is when another website links back to your site from their site. This can be beneficial because any one who reads your guest post will now have a link to your site if they want to learn more about you and your business. .Edu and .gov websites work the best, but you can still guest post on any site with excellent rankings.
When used correctly, your blog can be a great tool to boost your SEO by benefiting your content marketing strategy. This will also help you rank higher in the engines as well as increase organic search engine traffic.
Please contact us for more advice on how to get noticed!