When it comes to building your brand, design is very important.
Often times people overlook hiring a talented graphic designer to design their logo or website, focusing more on other aspects of their business. Sure, business strategy is important, but nothing is more critical than how your business in perceived by potential customers.
Designers have the important role of making sure your business is sending exactly the right message to the public. They are visual communicators. Do you know what your color palette is saying to potential customers? Are you communicating a young and playful aesthetic or something more sleek and refined?
Making the right design decisions play an essential role in determining whether or not you’re communicating effectively with your target audience. It’s also important to make sure your entire identity is cohesive throughout each and every design, so you do not confuse your customers.
Using too many colors or fonts will confuse customers, which is why things need to be consistent.
For example, Target uses bold imagery and a striking, red color. This is why if you are watching a commercial, or look at an ad, you automatically know it is the Target brand, whether their logo is visible or not. Target also uses their “dart” very creatively whether it is very subtle or right in your face.
If you’re competing with similar businesses, good design can also help you stand out from the competition. Creating a well-designed brand identity can help you appear more professional and established than your rivals, including the larger brands. Set yourself apart through the overall design and you become more memorable to a potential customer. Perhaps your competitors’ all look very similar in color and design; a good designer would research this and come up with a way to make sure your business looks different and unique.
Successful graphic design can also help you earn brand credibility.
People are more likely to take your business seriously when you look professional and established. If you do not invest the time and money to hire a professional, potential customers will not spend time and money with your business.
With a strong logo that effectively communicates your service, a well designed stationary set, and a killer website, you’re sure to win over their trust.
Whether your company is large or small, good design will help you grow to your full potential. It is also important that your design is timeless and lasts for years to come.
For example, The Coca-Cola logo was created by Frank Mason Robinson in 1885. Robinson suggested the name Coca‑Cola, because he thought the two Cs would look well in advertising. He wanted to create a unique logo to go with it, and decided to use the typeface Spencerian script. This typeface was developed in the mid-19th century, however, the logo remains virtually unchanged to this date. Over the past 125 years, there have been some minor edits to the logo, but Coca-Cola has been very successful at reinventing their brand, and keeping their logo up to date.
Successful design can save you both time and money as you avoid having to constantly rework your brand and marketing materials. Investing in the right design can help your company last a life time.
– Stay Creative