In today’s day in age, it’s not enough to advertise your business traditionally. Consumers skip through commercials, ignore magazine ads, and often close pop-ups without so much as a double take. Business owners are beginning to understand that there are better ways to get consumer’s attention. It’s called Content Marketing.
So, what exactly is Content Marketing?
Content marketing is any marketing material created and shared as free content to attract an audience, acquire customers, and retain loyal customers. The type of content you share is related to your service or product; you’re essentially educating the public so that they know more about your business and (hopefully) favor your brand over the competition.
Popular content marketing tactics include:
By building and engaging your audience, you are able to shape a customer’s mindset or behavior, such as purchasing a product or inquiring about a service.
This content can be presented in a multitude of mediums, including:
- blog posts
- social media outlets
- photos, and more.
The purpose could simply be to gain brand awareness or communicate a sale or special offer. However, it is important to remember that good content not only needs to have great purpose, but that it must effectively and efficiently communicate that purpose. Properly communicating your purpose is where a graphic designer is absolutely essential.
I have followed the steps above, now what?
Once you’ve created your content and released it on the internet, don’t expect to see an instant reaction. Just because you’ve put something online doesn’t mean the whole world is rushing to see it. Realistically speaking, you’ll likely see a slow change, whether it’s more followers on a social media platform or more views on blog posts. It takes time to get your name out there, but if you continually and strategically release valuable content, you’ll likely see success.