Brand consistency is key to not only enhance your brand’s personality, but to also boost your brand’s recognition. Photos are a great way to post eye-catching and shareable content, but there’s a catch. They need to have a consistent style as well. Here are a few ways to help keep your photos consistent.
Brainstorm Your Style
Before you take your first picture, you need to consider what kind of style you want your images to have. Consider your audience and brand personality as you start to brainstorm ideas. You want your style to be unique. There are a lot of elements to consider when you think of image style. For example, the colors, image content, emotions it evokes, and even the angle in which the image was taken all contribute to the style.
Find a Similar Source
Consistency in style is important, so you need to consider how and who took the picture. Whether you decide to go with stock images, hire a professional photographer, or take the pictures yourself, you should stick to the same source when possible.
It can be difficult to keep a consistent style when using stock photos, but it is possible. One way to do this is by sticking with the same photographer, and if that isn’t possible there’s always editing. We’ll explain what we mean by that later on.
Hire a photographer whose style you like. A professional photographer can take photos that have a consistent style and give you exactly what you’re looking for in terms of content, layout and angle.
If you decide to take your own photos, you have the flexibility to capture photos that meet your style. Just be sure to use the same camera to keep things consistent.
Edit With the Consistent Elements
Once the photos have been taken, editing can help create a more consistent look. There are a lot of possibilities when it comes to editing. You can enhance colors, make the image cooler or warmer, and your brand’s logo.
Sometimes you have to add font to a picture. If that’s the case, make sure that the font stays the same throughout your photos. To boost you brand recognition even more use the fonts of your website or logo.
A growing element in social media photographs, filters can add a unique mood to your images. The options are endless, filters can make your image look darker or brighter and bring out certain colors. If you decide to use filters, pick two or three similar options to apply consistently on your photos.
Where you place your logo or text also needs to stay consistent. You want viewers to easily find your logo so keep it in one location on all of your images. When you mix elements like graphs with text and photography, use a layout you’re comfortable using over again. Keeping the same layout enhances your brand recognition and viewers know exactly where to find information.
Keeping a consistent style is important when taking photos for your brand. A consistent style will give your brand a professional feel and will appeal to your target audience.
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