LinkedIn is a popular social media platform for those searching for jobs, but it can also be a valuable tool for small businesses. LinkedIn can not only be used to attract great potential employees, but also potential customers. Especially, if you provide B2B products or services. So how DO you market on LinkedIn? Here are a few tips to get you started.
Make Sure Your Profile is Complete
Like online dating, no one’s interested in an incomplete profile. Before you can start actively marketing on LinkedIn, you need to make sure your profile is complete and interesting. A completed profile can lead potential customers to your website or provide more information to potential employees. The two most important parts to complete on your profile are the image and business description.
Add an Image
The header image is the first way to attract interest and a lot can be done with it. For example, you can use an image to convey the atmosphere in your office or a graphic that helps better explain the services you provide.
The Company Description
An image may be the first visual attention grabber, but the description provides them with detailed information. Be sure to fill out the information about your business industry, type, website and number of employees. The description should help paint a picture in the viewer’s head about what your company does. Avoid making it too detailed though because viewers are more likely to lose interest.
Take Advantage of Groups
Whether you decide to join multiple groups, create your own, or do both, LinkedIn groups are a great platform for businesses to network. While joining groups gives you access to other businesses of influential people, creating your own group shows that you’re knowledgeable in your industry. It’s often a good idea to join a few groups first and meet people before creating your own. Once you do, make sure it relates to your company’s industry.
One of the most important things you can do is produce and share content on your LinkedIn page. This keeps your business relevant and in the newsfeed of whoever follows you. If you have a blog, share it on LinkedIn. Not only will it gather attention, it’ll lead viewers to your website. Companies also have the option to publish posts on LinkedIn Pulse, a platform for information on current industry news. Publishing there gives your company even more recognition and credibility.
LinkedIn is a great tool for marketing, networking, or connecting with potential employees. Like any social media platform the best way to market is by staying active, joining groups and publishing important information.
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