Like any website, a nonprofit’s needs to be user-friendly, have logical navigation, and represent your brand. Along with these factors however, a nonprofit needs to do more than your typical site. Your website needs to be inviting and provide viewers with the information they need to decide whether or not to invest in your cause. Here are four points to consider as you design your nonprofit website.
Clearly Define Your Purpose
The most important thing a nonprofit can do is inform visitors of your purpose. Your cause is your biggest marketing asset, and being able to show people what you stand for and how you plan to implement change is crucial. Showing your purpose can be achieved in many ways. For example, you can create a video for your website to show what you do in the community, or you can write the story of your nonprofit. However you decide to define your purpose, make sure that it’s clear and easy to understand. If visitors have too many questions or doubts, it may cause them to second guess contributing to your cause.
Have a Space for Volunteering and Donating
Like an online shop enticing visitors to buy their products, a nonprofit website needs to inspire people to donate, volunteer or contribute in some other capacity. That’s why it’s important to have a dedicated space to provide information on how to contribute. Whether you’re looking for donations or happy volunteers, they need a place where they can request more information, apply to be a volunteer, or even donate directly through the website. It’s a good idea to mention all the avenues a person can choose from to help your cause instead of directing them to one option. This allows visitors to choose how they want to contribute.
Provide information in an Engaging Way
Most nonprofits need to provide facts or statistics to show why their cause matters. Nonprofits also need to present information to donators to show how they’re putting the money to good use. That information can get confusing or boring, which is why it’s important to give your information a fresh take. Infographics, charts, or interactive maps are all examples of how you can display this information in an interesting and engaging way.
Use Images and Design to Evoke Emotion
Emotion is important for any nonprofit. It is a great way to gain viewer’s attention and market your cause. Your website is a great opportunity to evoke the emotions you feel will benefit your cause. Use Images, color theory, and design to bring out the right emotions. It’s important to strategically pick every element of your website, asking yourself how each component will attract or benefit your audience.
Use these best practices to help create your nonprofit website, and remember that the most important part of your website should be how you are conveying your purpose. A good, well-marketed purpose will attract visitors to your cause.