3 Free Online Courses to Step Your Marketing Game Up

What’s the saying? “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”. It would be very easy for us to discuss the top marketing resources that everyone else is talking about such as Later and Hootsuite. However, if you don’t know the basics, they may not help your business as much as you’d like. We believe in ballin’ on a budget, so this week we’d like to provide you with FREE resources to educate yourself in the field of marketing. Here are three online marketing courses that we highly recommend.

Hub Spot Academy

Hub Spot has a free library of online marketing certifications that allow you to add industry-recognized badges to your LinkedIn profile. You can find specialized marketing courses touching on topics like Lead Generation, Marketing Automation, and Social Media Marketing, to name a few. Not only are you getting excellent content with these courses; you’re getting them in a reasonable time frame. You can select a course that will last anywhere from one to six hours, making it that much easier to fit into your daily schedule.

Speaking of LinkedIn, LinkedIn Learning is getting an honorary mention. With LIL, you can have unlimited access to tutorials tailored to your specific needs, taught by expert instructors. While this resource is not free, you can get a one-month free trial.

Google Online Marketing Challenge

This course is hands down one of the most popular options that we came across in our research, and for good reason. If you’re looking for hands-on real-world experience then, this is the course for you. This is an online course where students have access to modules based on marketing industry standards; covering topics ranging anywhere from Ads to Analytics. This program is unique because after completing the modules, students are challenged to create and execute marketing campaigns for real non-profit organizations using a $10,000 USD monthly budget of Google Ads advertising credit through the Google Ad Grants program.

Udemy: Free Online SEO Training Course

If you don’t already know about Udemy, then here is a quick intro: Udemy is an affordable online learning and teaching platform with over 100,000 courses taught in over 65 languages. One of Udemy’s offerings is a Free SEO Training Course which covers the basic building blocks of SEO. This specific course is instructed by Moz, an online platform dedicated to teaching SEO. 

There you have it, the gift of knowledge. There are few things in life that are better than obtaining free resource material. Alright, that’s probably a stretch, but in this instance, it’s pretty convenient. Especially with those HubSpot certifications, you can put on your LinkedIn, I mean, wow, that’s helpful. Hopefully, these online courses will teach you how to ‘fish’ when it comes to marketing.