5 Reasons Why Your Business Needs Infographics
Though they have been used for many years, with the recent boom of social media, the Internet has seen a large increase in infographics on platforms like Facebook and Twitter. Their topics vary from popular coffee flavors to statistics about crime and everything in between.
For businesses, both small and large, infographics can be a valuable form of content marketing, used to gain potential consumers’ attention and trust.
Here are 5 important reasons why infographics are essential to any business:
1. Visually Appealing & Engaging
Because infographics are rich with visual content, people are much more likely to sit and read them rather than a page of basic text. Most people respond better to visual information than text, so with the help of graphics they are able to absorb more information and remember it better.
Some common visual elements used in infographics are icons, pie charts, diagrams, and illustrations. The combination of colors, typography, and illustrations enhance the overall message that the infographic is communicating. The better the design, the more likely they will be viewed and ultimately shared with others. 90% of information transmitted to the brain is visual.
2. Able to Reach a Large Audience
Unlike a printed poster, a viral infographic has the potential to be shared all over the world in just minutes. Infographics are commonly shared on multiple social media platforms, like Facebook and Twitter, between friends and followers. Every business can benefit from infographics. Businesses that use them have grown 12% in traffic.
3. Easy to Understand
Breaking down complex facts to their basic structure makes it easy for just about anyone to understand them. Since the information has been simplified, it becomes more accessible for those who may not have the time or patience to sift through long pages of data and statistics. If an infographic is successful, a viewer should be able to get the basic idea with just a single glance. 40% of people respond better to visual information than text.
4. Increases Site Traffic
If an infographic features your logo or website, you will likely see an increase in site traffic. If it is an infographic about brand awareness, this is even more likely. Giving your audience content that they can share with friends increases you chances of being shared all across the internet, on blogs, social media, and possibly even news sites. Businesses that use infographics increase their web traffic by 12%.5.
5. Shows Your Expertise
All the hard work and research required to create a successful infographic will show your knowledge about a subject, be it your brand or something different, and position you as an expert in the topic. It also makes it easier for your reader to engage with your company.