5 Ways to Boost Your Marketing
You’ve established your business and started to gain a steady following…but you want to expand further.
You need to get your name out there and let people know about your services. To do this, you need to market your business.
First, you need to take the time to develop a marketing plan. Determine what your goals are; how much are you hoping for your business to grow? With your plan, you will have outlined your procedure for reaching potential customers by executing your marketing strategy.
Next, refine your target audience. You might think your business or services apply to everyone, but once you really determine whom you are selling to, you will be able to communicate with them more clearly.
Try not to sell your products as simply products. You want to sell the value of your product, which will encourage customers to purchase them. Your marketing should highlight what makes your company stand out from the competition. Think about what people need from your products and focus on this when you are marketing your business. How will their lives become better or easier with the addition of your product or services?
There are 5 key items you can add to communicate your products and services to your target market. Of course, you should already have the basic items, such as a logo, business card, and website. BUT, there are other items you need to make sure you are communicating effectively.
1. Brochures / Direct Mailers
Brochures and mailers are a great start for helping customers understand your business. Keep in mind that most people will only skim the content, so it is best to keep it sweet and to the point. A brochure should be a brief introduction, which not only lets customer know about your business, but also includes contact information, website information (so they can learn more), and store hours. A direct mailer is a great way to inform your customers about temporary deals or to update them on new products or services that your business now offers.
2. A Company Newsletter
This is a great tool you can use to keep customers updated on your products and services. The newsletter should be sent at least once a month to ensure your business is relevant and in the minds of your target market. By contacting customers regularly you are building loyalty and encouraging these customers to trust your brand. By providing them with valuable content, you’re also positioning your brand as an expert in your field.
3. Promotional Items
These can include traditional items such as bags, pens or cups, and can even extend to more creative items like flash drives or stickers. This is a fun take away you can give potential customers and ensure you are remembered. Also, these items can easily be passed along to other people who would never have heard of your company otherwise. Promotional items are like walking billboards, and once given away, provide free marketing for your business. You can also give them away as corporate gifts to impress potential customers and leave a lasting impression.
4. Banner Ads
Banner ads are an easy way to reach your target market through websites that they regularly visit. They are cost effective, as you only pay based on the number of clicks the banner receives. They should be straight to the point and focus on getting the user to click on the ad. Offering a teaser to spark interest and using bright, bold colors are easy ways to entice the user to click to see more.
5. Yard Signs
This item depends on the type of business you have, but can be really effective – if done correctly. If you own a small local business, it can be a great way to bring in new customers who are walking or driving by. The key is to keep the message simple and to the point. Highlight a sale or discount to draw people in. Using bright colors and large text are the best ways to easily communicate your message.
With these five marketing items, you are sure to see positive results. The more items you use, the more exposure you will receive!
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