6 Reasons Your Web Design Fails
With so many websites on the Internet, it can be hard to stand out.
You have only a few seconds to capture someone’s attention before they click back and go somewhere else. Here are some key reasons why your current web design might be failing.
1. It Doesn’t Look Trustworthy
Is your logo prominently displayed on your homepage? Can users easily tell what your brand promise is? If you come off as appearing untrustworthy or unsafe, you’re not likely to see many visitors. You want to appear professional and reputable. One way to communicate your success is by displaying client testimonials somewhere on your site, to show how real customers have enjoyed your product or service.
2. Your Navigation Is Complicated
If a user is confused about where to click next, you’ve failed in keeping their attention. You should aim to create a seamless user experience, making it simple for them to explore your website with ease. Think about why someone is clicking on your site in the first place; give them the content that they are looking for and make sure not to confuse them along the way.
3. The Design Is Not Relevant
If your website looks like it’s been designed in 1999 a user is going to think that you are stuck in the past and haven’t gotten much business recently. By keeping up with the latest trends, this shows that you are relevant and on your toes. A well designed website will make for a more enjoyable user experience and help your popularity soar.
4. Your Content Falls Short
Even with a great design, a website with poor content cannot be successful. You want to fill your site with rich content, catered to the needs of your target audience. Experiment with alternative methods to deliver information, such as interactive elements like rollover effects, sliders, or embedded videos. Try using other factors besides just standard text and photos.
5. Your Website Is Not Responsive
In today’s world, websites aren’t only viewed on a computer screen, but on tablets and mobile screens as well. By making your website responsive, your website re-sizes itself to fit the size of any screen, no matter how big or how small. If your website isn’t responsive, you are making it difficult for users who are viewing it on a different size screen. With a responsive site, your can be viewed seamlessly across all boards.
6. Above the Fold
Studies show that users do not like to scroll down a webpage. It is important that you keep the most important content “above the fold” or in other words, in the area the user sees without having to scroll down. This makes the site SUPER user friendly and increases the chance of a user reading the content you want them to read.
When creating the ideal website, you also need to keep these things in mind:
- Font choices and sizes – Are you using a font that is easy to read? Is the text large enough for your reader?
- White Space – Is there too much going on? You need to give the reader some space to rest their eyes. You do not want to overwhelm them.
- Imagery that is engaging – Are the images relevant to your business? Are they the right resolution? Do they help tell the story?
- Color and Design Elements – Do the colors match the colors of your brand? Is the design clean and easy to understand?
- Usability – Think about why a user is on your site. Are they trying to purchase something? Are they viewing a portfolio? Do they want to contact you for more information? Once you determine this, you want to add calls to action to allow the user to get where they need to without having to dig through the site.
Keeping these things in mind will help ensure your website is being used to its full potential and help users find the information they need easily.
– Stay Creative