Are Google Ads Worth It?
In marketing circles, Google Ads are quickly gaining popularity. If you have not heard of them before, you have at least seen them.
How so? Do a quick google search for a service right now. For example, you can search “carpet cleaning,” and you’ll see the first couple of search results marked “Ad” right at the top. Those are Google Ads, and an estimated 4 million advertisers have incorporated them into their marketing campaigns.
With all the fuss, you’re probably wondering, “are google ads worth it?” They seem like a good investment on the surface, but can they generate good ROI? That’s a great question, and we want to help you find the answers. So, this article will cover several reasons why google ads are worth the investment.
What are Google Ads?
Google Ads, formerly known as Google AdWords, are categorized as a pay-per-click (PPC) marketing channel, so you pay for your ad every time a potential customer clicks on it.
Google Ads display on a search engine results page, above the organic searches in Google Search or Google Maps. They can also display on YouTube, Blogger, and the Google Display Network, a collection of over 2 million sites, apps, and videos.
With this vast audience, your ad can get in front of people who are ready to buy your product or service and potentially grow your customer base.
How do Google Ads work?
But how do google ads work? You need to know what they do to see if they are a worthy investment, so let’s discover how to advertise on Google.
When you sign up for a Google Ad campaign, you tell Google your campaign goal and your desired advertising location. Then, you build your ad and set a budget cap to determine how much you want to spend each month.
Within the budget, you choose what keywords you want to bid on, and you set your bid, which is the maximum amount you’re willing to pay for one click on your ad. The keywords will cue your ad to display when someone searches for similar terms or visits a website with related content.
To decide whether to display your ad with a specific search, Google will analyze each ad that has bid on the searched keyword, looking at the bid amounts, the relevancy of the ad, and several other factors. Google Ads then calculates a score, called Ad Rank, which determines what ads are eligible to display and in what order they will display.
Are Google Ads effective?
But the real question is—are Google Ads effective? You may understand how to advertising on Google, but is it worth your time and investment?
The answer is yes! Google Ads are worth it, and we have 6 reasons why Google ads are so effective.
1. Faster results than SEO
Search Engine Optimization (SEO) is critical if you’re looking to increase your website traffic through organic search results, but it can take a long time for SEO to affect your business positively.
In the meantime, Google Ads can deliver instant results. As soon as you launch your Google Ad campaign, your ads can be placed near the top of someone’s google page. This gives you the chance to catch the viewer’s attention and bring them to your website. You can outcompete all the organic search results as well, even if your SEO is not fully developed yet.
2. Massive reach
With over 3.5 billion searches per day, Google is the first stop for people needing a question answered or wanting to find a service. That means, it can send you a huge amount of traffic daily. The primary limitation is your budget.
Also, consider the quality of customer reach that Google has. When people do a google search, they are actively looking for information, a service, or a product. So, your ad will go up in front of people who are more likely to click on it. Google also focuses on displaying relevant content and ads with its advanced search engine algorithms, which means that traffic from Google is more likely to generate conversions for your business.
3. Performance tracking and analytics
If you set up a Google Ad, you have access to free software with many valuable analytics and tracking capabilities. The Google Ad software has straightforward information about clicks, impressions, keyword search volume, and ad quality score. You don’t have to wonder if your investment was worth it because Google Ads will tell you and recommend changes to improve your results.
You can even add a Google analytics integration to show you how visitors are behaving on your website, including information about what they clicked, where they went next, and how long they spent on each page.
4. Flexibility and Control
Google Ad campaigns can work on any budget. You set your monthly budget at the start of your campaign and Google will not exceed it. But remember, you only pay for clicks, so you don’t waste money on ads that have no responses. You also have the flexibility to expand or shrink your budget and your campaign at any time.
Along with the options to add keywords or pause campaigns, Google Ads offers you the control and flexibility you need to make the campaign work for your business.
5. Outcompete your competitors
With the keyword bidding system, you have a chance to outdo your competitors by bidding hire on certain keywords! Your ad will also display above organic search results, so you can potentially take customers for other competitors who are focusing on their SEO strategy.
Even if you don’t have a huge budget to bit on keywords, your ad may still display above your competitors if it is highly relevant to your keywords. Google will prioritize quality and relevancy along with the bids when choosing which ads to display, so your high-quality ad could display above a competitor with a higher bid if their ad is poorly done or irrelevant.
6. Many available formats
Google Ads offers many different campaign types to choose from, and each campaign type has different ad formats available. You also have the option to run multiple kinds of ads from the same Google Ad account or from the same campaign. So, you can make a Google ad campaign that will meet your customers’ online habits and maximize the format’s benefits.
Some formats you could choose from include text, responsive, image, app promotion ads, video, product shopping ads, and call-only ads—whatever suits your service and your target audience!
Only you can answer the question, “why is Google Ads right for you?” But if you’re looking to drive traffic to your website with a cost-effective and proven marketing strategy, Google Ads are worth the investment.
Just remember, they don’t work alone. While Google ads can bring potential customers to your website, it’s ultimately the website structure and the landing pages that convince people to make a purchase. Creative Juice, a Digital Marketing Agency, Atlanta, can improve the effectiveness of your Google Ads by helping you with web design, logo and brand development, digital marketing, and more. Contact us to bring your marketing strategy to life with some new juices!