Let’s talk about social media. We all know (or have some awareness of) how essential social media is for effectively marketing a brand. And whether you’re fortunate enough to have an in-house social media wizard or not, you can’t really overlook the many facets of...
We’re often reminded that change is a constant and that we should always be ready to adapt. And as dialed in to our business practices as we all were, none of us were prepared for the shift that the pandemic shoved us into. For nearly...
2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may...
Content, content, content! That’s the buzzword on everyone’s lips right now, and for good reason. Content has given companies a way to reach people outside of traditional ad techniques to spread information, keep audiences engaged, and even influence buying decisions. Whether you’re using your content...
When we talk about personalization in marketing, we’re not just talking about adding someone’s name to an email. Ok, yes, that does help. But it’s more about curating the user’s experience with your brand to make them feel included, considered, and truly a part of...
Have you heard of TikTok? Just kidding - of course you have! Chances are that you’re more than well aware of TikTok’s popularity and influence. Since it entered the social media scene in 2018, TikTok has been a popular go-to destination for Millennials and Gen...
Diversity in the workplace is not a new concept, and recently, it’s been a buzzword on many companies’ lips. And whether people want to admit it or not, there is a stigma around workplace diversity and inclusion that is never spoken about - and that...
Thanksgiving is right around the corner, and boy, do we have a lot to be thankful for this year. The pandemic has completely shifted the way most businesses conduct their marketing in 2020, making it a little more difficult to make an impact. And while...
Election Day has come and gone. Ballots have been counted and recounted, races have been called, and voters across the nation have been given a new hope. This election has highlighted voter rights and a fight that many registered voters didn’t know was still being...
The days are getting chillier and the nights are getting longer – Halloween is here, and Spooky Season is in full swing. With the colossal shift to digital marketing this year, it’s easy to get caught up in the marketing tricks and forget the treats....
