Blog Writing 101

Do you want to attract more visitors to your website and gain leads? Whether you have a passion for writing or not, blogging is now a must-have for businesses. Blogs have seen increased popularity for businesses and individuals alike. They optimize your SEO and can lead potential customers to your door. Creative Juice updates The Juicebox, our blog home base, every week with a fresh blog filled with stimulating content. You might be thinking posting once a week too ambitious with your busy schedule; so to help, we’re going to divulge our blog writing process to you so that you knock out a weekly blog too:

Identify Your Audience

The first step when writing a blog is to understand who your audience is. It can be easy to lose sight of your audience when writing, but it is important to stay honed in on who will be reading your blog and what their wants and needs are. You want to write about things that will be interesting and helpful to your audience. Provide information that your readers haven’t already heard or read time and time again or add a fascinating twist to a subject that could use some updating.

Choose Your Topic and Title

Next, you need to decide what to write about. Choose a topic that you find interesting or are knowledgeable about so that you can contribute to conversation. Once you have your general topic selected, you can get more specific with a working title and then eventually, a final title. A working title will help guide you in your writing process, keeping you on the right track. For example, one of our Juicebox blogs started with the broad idea of business cards and then we decided to get more specific with the working title “How to create a great business card.” The final title ended up being “How to Design a Business Card.” This is an example of how to turn a general topic into a working title and ultimately into a final title.

Create an Outline

The next step of our blogging process is to outline the blog. In order to keep your reader focused and engaged, your blog must be organized. Whichever format you decide upon, just make sure to give your blog structure. This blog is in a list format with larger, different colored headings to cleanly break up the paragraphs. You can even break down large sections into more readable, smaller ones using subsections. Also, outlining your blog makes writing the main content easier for you. You’ll know where to write and what to write about. Another outline option is to download a blog template online that you can effortlessly fill out.

Write Your Heart Out

This is the most important step of all: writing. Grab your readers’ attention with a compelling introduction. Get them hooked or they’ll be clicking off of your blog to find something more interesting to give their time to. In the introduction, let your readers know what will they gain by reading your blog. In the body of your blog, use your personal experiences as well as supporting examples and data found through research to strengthen your blog’s credibility. Give credit where credit is due by including links to where you found any supporting information. Finally, your ending summary should be as strong as the rest of your blog and inspire your readers to go do something. Whether that something is to visit another page on your website or to go change their lives, your summary should be actionable.

Find a Proof Reader

The final step before publishing your blog should always be to have your work proof read. This step should not be skipped, a fresh set of eyes can pick out errors and structural issues that you, the writer, might miss. Ensure that your blog flows, is grammatically correct, and has accurate information. This is the time for last minute edits. Regardless of if you’re an experienced blogger or a newbie to the blogosphere, getting your blog double  or even triple checked is crucial. Hopefully you know someone with writing and editing experience but even if it’s a friend or neighbor, have someone look over your blog other than yourself.

Once your blog is posted, share, share, share. Twitter, Instagram, Facebook, Google+, LinkedIn… the list goes on and on of platforms you can promote your blog on. There is no excuse to not have a blog. Anyone can blog as long as they know what they are writing about. You don’t have an award winning author to write about relevant topics people want to hear about. Follow this guide to blogging and you’ll be on your way to blog success.

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