What Do YOUR Brand Colors Mean?
Have you ever wondered why certain brands use certain colors to market their products? It might just seem like a design choice, when actually certain colors can evoke certain feelings in a viewer.
Choosing the right color palette for your brand is incredibly important. It can help determine how the public perceives you and whether or not you will gain their business.
Before you choose your color palette, think about what each color means and what the outcome would be of using it in your brand. Don’t just choose to make everything blue because it’s your favorite color – choose blue because it embodies the correct characteristics you’d like your brand to communicate.
Choose your color palette carefully; it will say just as much about your brand as a name or logo will.
Here’s a brief guide to what each color means and the feelings it evokes:
Red – Red is a color of intense passion; it evokes strong emotions. It can be romantic and symbolize love. It also encourages appetite, which is why you’ll notice so many food brands and restaurants use it in their color palette.
Orange – Orange is associated with excitement, humor, and enthusiasm. It communicates warmth, friendliness, and confidence. It can also warn of caution or signify aggression.
Yellow – Yellow is perceived as a happy, cheerful color. It increases warmth, stimulates mental processes, and also encourages communication.
Green – Green is used to symbolize health, tranquility, nature, and growth. It can also be used to symbolize money as well.
Blue – Blue is associated with calmness, peace, and water. Blue curbs appetites, opposite of what Red does. It is believed to increase productivity and perhaps this is the reason why it’s the most used color for offices.
Purple – Purple is said to symbolize royalty, wealth, success, and wisdom. Depending on the shade, purple can also be used to calm or soothe. It’s used often in beauty and anti-aging products.
White – White is associated with purity, innocence, and cleanliness. It can help add balance and openness to designs, but can also be seen as cold or sterile – depending on how it’s used.
Black – Black is perceived as dark, edgy, or sleek. It is associated with death and mourning, but can also be used to represent power.
Silver – Silver is a metallic color, associated with luxury and technology. Several jewelry and technology companies use silver for these reasons, as it relates directly to their products and services.
Gold – Gold is also associated with luxury, as well as glamor, wisdom, and royalty. It has been used in ancient cultures throughout history in precious items for the wealthy and powerful.
By looking at the traits above, be sure to select the right colors for your brand. If you choose the right color palette, you’ll be able to send the right message.
Do you need help choosing your brand colors? If so,
– Stay Creative