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Don’t Be Content with Your Brand’s Content

Don’t give your company’s website the perfect facelift without injecting it with personality. Your new website will attract visitors, but make sure it retains them with effective content strategies that keep people coming back for more. You’re in the final stages of designing your new...

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Is Your Brand Working For You? A Mini Brand Audit for Your Business

  Your brand encompasses various elements describing your business. It’s how other people see your business and weigh it against your competition. It’s how you portray your business through your customer interactions and your online presence. It’s how your business is portrayed visually: the font you...