Agency

A good tagline is an asset to any company. Whether it’s a startup trying to differentiate itself from competitors or a small business that’s trying to get noticed, a tagline can catch a potential client’s attention and make them want more. An unforgettable tagline can...

Oct 21 2021

How to attract your target audience with your Brand Story

Brands rely more and more on storytelling to engage customers and prospects. More than 80% of brands use storytelling, and research says that telling your brand story with words can increase sales by up to 111%. But telling your brand story isn't just about marketing....

Sep 15 2021

Making marketing personas to level up your brand

Creating a brand that stands out from the crowd isn’t easy work — but with the right tools, it’s certainly possible. One asset that can help get you there is creating marketing personas. Having marketing personas is key to effectively targeting your content to your...

Sep 08 2021

Let your Brand do the Talking: Establishing your Brand Voice

If you’re a marketer, you know just how important strong branding is to allow a business to succeed. One of the basics of branding is figuring out your business’ personality. Are you an informational older sibling? An entertaining influencer? A comforting best friend? These are...

Sep 01 2021

What is Audience Segmentation in Digital Marketing and why should I use it?

One of your main tools when it comes to digital marketing may be sending out frequent newsletters or email campaigns. Getting your message — and product — directly to people’s inboxes is a major way to increase your brand awareness and promote your new products or services....

Aug 25 2021

The best platforms for building your website: from beginner to expert

Lauren Odio

If you have a product or service to promote, you need to have a website. It’s the best way to keep all of your information in one place for customers to easily access and make purchases. Especially if you’re a marketing or design brand, your...

Aug 11 2021

The Basics of Branding

Advertising, Agency, black owned Atlanta design firm, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, mood-board, Moodboard, Photography, Print, Social Media, Web Design

Brands are absolutely everywhere — so what makes some more memorable than others? According to a study, 77% of brands could stop existing entirely and nobody would really notice. And that number is growing. So what’s the key to developing a brand that people do...

Aug 04 2021

How to have stellar social media management

In this day and age, it’s nearly impossible to have a thriving business without a solid social media presence. But your digital profile is so much more than a place to share pictures or status updates. Social media is a space where you can connect...

Jul 21 2021

What makes a quality follower on social media?

We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...

Jul 14 2021

How to Use Hashtags to Your Advantage on Social Media

Advertising, Agency, black owned Atlanta design firm, Black owned business, black owned design firm, black owned marketing agency, Branding, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, minority owned business, mood-board, Moodboard, Photography, Print, Social Media, Web Design