With a following of 400 million people, Instagram is one of the most relevant social platforms in today’s marketplace. While, picturesque landscapes, delectable cupcakes, and bikini-clad bodies might be what you think of when Instagram comes to mind, there are incredibly creative ways to promote...
People open their own businesses for a variety of reasons. But a passion for the craft is consistently cited as the chief source of motivation. Of course, the reality of running a company means there are many things to juggle in order to keep doing...
Split view for websites, mobile phones, tablets, different sized monitors… Can your website survive? How your website fits the device it’s being viewed on is important. If your website isn’t adjusting well to a device, you could be losing potential and even current customers. Although...
“The Greatest Show on Earth.” “Like a Good Neighbor, State Farm is There.” “Melts in Your Mouth, Not in Your Hands.” “I’m Lovin’ It.” What do all these taglines have in common? You automatically associate them with a brand or company. This is the goal...
Success in business is a process. As time goes on, companies, cultures, and audiences change. Facing the challenge of staying relevant in a world saturated by business, sometimes, rebranding is the answer. Here are three questions to ask yourself...
Congrats! You have finally entered the entrepreneurial world. You gathered up enough startup capital, found a few employees (or not), are well on your way into the business of your dreams…and even better, you’re ready to hit the ground running. Business is moving a little...
The term direct mail is a bit of a misnomer. The word “direct” implies focus, a straightforward approach, while the actual practice is anything but. Direct mail marketing is casting a wide net in hopes of catching something, anything. It’s hurling a handful of darts,...
There’s this box everyone says we should think outside of. A nebulous thing known worldwide with a constantly shifting set of rules. And of course, this so-called box is different for everyone, be it business or individual. The concept is nothing new either, creative thinkers...
How would you describe your business? Traditional? Family-owned? Startup? One-of-a-kind? Your business is most likely comprised of various components that make it unique and stand out from your competition. One way to stand out from your competition is through your branding. While companies with great...
How many business cards have you received in the last week? Month? Year? How many of those cards ended up somewhere other than the trash can? Creating a business card that entices someone to actually keep it can seem like a daunting task, but it’s...
