Lifestyle

One of your main tools when it comes to digital marketing may be sending out frequent newsletters or email campaigns. Getting your message — and product — directly to people’s inboxes is a major way to increase your brand awareness and promote your new products or services....

Aug 25 2021

The best platforms for building your website: from beginner to expert

Lauren Odio

If you have a product or service to promote, you need to have a website. It’s the best way to keep all of your information in one place for customers to easily access and make purchases. Especially if you’re a marketing or design brand, your...

Aug 11 2021

The Basics of Branding

Advertising, Agency, black owned Atlanta design firm, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, mood-board, Moodboard, Photography, Print, Social Media, Web Design

Brands are absolutely everywhere — so what makes some more memorable than others? According to a study, 77% of brands could stop existing entirely and nobody would really notice. And that number is growing. So what’s the key to developing a brand that people do...

Aug 04 2021

How to have stellar social media management

In this day and age, it’s nearly impossible to have a thriving business without a solid social media presence. But your digital profile is so much more than a place to share pictures or status updates. Social media is a space where you can connect...

Jul 21 2021

What makes a quality follower on social media?

We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...

Jul 14 2021

How to Use Hashtags to Your Advantage on Social Media

Advertising, Agency, black owned Atlanta design firm, Black owned business, black owned design firm, black owned marketing agency, Branding, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, minority owned business, mood-board, Moodboard, Photography, Print, Social Media, Web Design

Have you ever seen an Instagram post where the caption ends in what seems like a jumble of random hashtags? You might be surprised to hear that there is actually an important purpose behind incorporating these tags, which are usually just a word or phrase...

Jun 11 2021

The Basics of Logo Design

Designing a logo is an important step of developing your brand. When executed correctly, this symbol should become synonymous with your brand. Think of McDonald’s iconic yellow “M” — you don’t need to see it accompanied by the full name to know that it’s referring...

Jun 09 2021

So You Want To Start a Newsletter

Advertising, Agency, black owned Atlanta design firm, Black owned business, Branding, Business, Design, Features, Lifestyle, Marketing, minority owned business, Multi Purpose, SEO, Social Media, Web Design, Wordpress

It might seem like every creator you follow has a newsletter right now — and for a good reason! Sending recurring, themed email newsletters is a great way to keep your audience up-to-date and engaged with your content. Emails have always been a successful form...

Jun 03 2021

Why You Should Make Mood Boards For Your Brand

Agency, black owned design firm, Branding, Business, Design, Inspiration, Lifestyle, Marketing, Moodboard, Multi Purpose, Photography, Print, Social Media, Web Design

When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...

May 05 2021

What Colors Mean in Branding and How to Choose Yours

Advertising, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Features, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Multi Purpose, Responsive, Social Media, women owned business