When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...
Do you remember as a child how excited you were to get a card during the holidays? It was a magical sensation as you got to open a heartfelt surprise from someone who matters the world to you. After opening it, the card got to...
With a following of 400 million people, Instagram is one of the most relevant social platforms in today’s marketplace. While, picturesque landscapes, delectable cupcakes, and bikini-clad bodies might be what you think of when Instagram comes to mind, there are incredibly creative ways to promote...
Many elements comprise a brand – logo, name, style, values, mission, work environment, and personality. Often, it can be easier to decide on a name or style than identify something less tangible like your brand’s personality. Having a brand personality is important for many reasons....
So you’ve decided to create an e-commerce site. OR you already have one, but are looking to gain more traffic. Attracting customers is probably your number one goal, but how do you get results? Here a few things that will give your e-commerce site the...
Brand consistency is key to not only enhance your brand’s personality, but to also boost your brand’s recognition. Photos are a great way to post eye-catching and shareable content, but there’s a catch. They need to have a consistent style as well. Here are a...
