How to Create a Homepage that Converts

How to Create a Homepage that Converts

Your homepage is the most important page on your website. It’s the entrance point for first time visitors. Here are a few ways to get visitors active on your site.

 

 

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1. Imagine User Personas

Start off by understanding your user’s needs. A great technique to get inside a user’s mind is by creating personas. A persona is a fictional character used to represent your audience. When you start to create your personas, think about your audience’s motives and goals. Users may have different reasons for accessing your site, so split them into different groups. For example, you may have a group that is looking to buy a product and another group that is only interested in learning more information.

Once you have those subsets created, make a persona for each group. Name each persona and give them a personality with desires, frustrations, goals, and other details that are specific to your business. Have fun with this step and don’t be afraid to fill a page with information. The more specific you are with your personas, the smoother the rest of the process will go.

 

 

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2. Provide a Clear Route

 

First time viewers come to your site with a curiosity to learn more, and it’s up to you to satisfy their needs. An ambiguous homepage can discourage viewers from taking that first step to search for information. It’s important to lead your audience in the right direction. Now that you’ve created those personas, you know what answers your audience is eager to know. Your homepage should highlight the most important questions and lead users to a page with the answers. Make sure the route doesn’t take too many steps. If reaching the answer takes more than three clicks, your audience may lose interest. Providing a site with simple navigation will give viewers a positive impression of your business.

 

 

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3. Create a Call to Action 

Once you’ve satisfied your visitor’s questions, it’s time to give them a call to action. This feature functions just the way its sounds. It requests users to participate by signing up for a newsletter, buying a product, or filling out a form or more. The most common form of call to action is a clickable button asking you to sign up or learn more. 

A good call to action should stand out from the rest of your design. Make sure the design and color don’t blend into your background. The color you choose is just as important. Blue is often associated with trust and businesses whereas yellow is more optimistic and youthful. Find more on color theory here.  Test to see if your call to action stands out enough by squinting your eyes. If you can still point out the call to action, it passes the test.

 

 

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4. Use Short Forms

Similar to the call to actions, online forms also require user participation. Forms can be anything from signing up for an account, answering a short survey, or requesting more information. It’s a pivotal moment, when a user wants to fill out a form. Be considerate of your users time and include only the essentials. While the essentials may be different depending on the needs of your business, the most important information to gain is a user’ s name and email address.

Location is also important when considering forms. The sidebar at the end of the page are prime locations to insert a form. When a viewer is done looking at a page, they usually don’t know where to go next. A form at the end of the page offers another direction for them to take and keeps them engaged on your site.

 

 

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5. Keep Key Information Above the Fold

First impressions matter and your homepage is the first impression of your business. Any content that appears on the screen before you scroll down is considered above the fold. As this is the first thing visitors will see, this is a prime location to grab user’s attention and answer any immediate questions they may have. Before scrolling down visitors should know what your business does and your unique value proposition. This proposition should set you apart from your competitors and tell users about the benefits they will gain by doing business with you. This will assure that visitors have a clear understanding of your website’s purpose.

 
Always think about your audience because it’s the most important step in conversion. Think about what will attract their attention and always be considerate of their time. With these 5 tips you’ll have a homepage that engages users in no time.

Need more help? Contact us for more information on how to create a homepage the converts!

 

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-Stay Creative