How to Create a Homepage that Converts
Your homepage is the most important page on your website. It’s the entrance point for first time visitors. Here are a few ways to get visitors active on your site.
1. Imagine User Personas
Start off by understanding your user’s needs. A great technique to get inside a user’s mind is by creating personas. A persona is a fictional character used to represent your audience. When you start to create your personas, think about your audience’s motives and goals. Users may have different reasons for accessing your site, so split them into different groups. For example, you may have a group that is looking to buy a product and another group that is only interested in learning more information.
Once you have those subsets created, make a persona for each group. Name each persona and give them a personality with desires, frustrations, goals, and other details that are specific to your business. Have fun with this step and don’t be afraid to fill a page with information. The more specific you are with your personas, the smoother the rest of the process will go.
2. Provide a Clear Route
3. Create a Call to Action
Once you’ve satisfied your visitor’s questions, it’s time to give them a call to action. This feature functions just the way its sounds. It requests users to participate by signing up for a newsletter, buying a product, or filling out a form or more. The most common form of call to action is a clickable button asking you to sign up or learn more.
A good call to action should stand out from the rest of your design. Make sure the design and color don’t blend into your background. The color you choose is just as important. Blue is often associated with trust and businesses whereas yellow is more optimistic and youthful. Find more on color theory here. Test to see if your call to action stands out enough by squinting your eyes. If you can still point out the call to action, it passes the test.
4. Use Short Forms
Similar to the call to actions, online forms also require user participation. Forms can be anything from signing up for an account, answering a short survey, or requesting more information. It’s a pivotal moment, when a user wants to fill out a form. Be considerate of your users time and include only the essentials. While the essentials may be different depending on the needs of your business, the most important information to gain is a user’ s name and email address.
Location is also important when considering forms. The sidebar at the end of the page are prime locations to insert a form. When a viewer is done looking at a page, they usually don’t know where to go next. A form at the end of the page offers another direction for them to take and keeps them engaged on your site.
5. Keep Key Information Above the Fold
First impressions matter and your homepage is the first impression of your business. Any content that appears on the screen before you scroll down is considered above the fold. As this is the first thing visitors will see, this is a prime location to grab user’s attention and answer any immediate questions they may have. Before scrolling down visitors should know what your business does and your unique value proposition. This proposition should set you apart from your competitors and tell users about the benefits they will gain by doing business with you. This will assure that visitors have a clear understanding of your website’s purpose.
Always think about your audience because it’s the most important step in conversion. Think about what will attract their attention and always be considerate of their time. With these 5 tips you’ll have a homepage that engages users in no time.
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