How to Captivate Your Digital Audience: Stellar Web Traffic Tools
So you’ve got a stellar website. That’s a great first step! A stunning website is your client’s first impression of who you are.
You may be wondering, “How can I improve my website and attract more visitors?” Using a web traffic analysis tool is a popular way to monitor your web traffic, while also seeing what works and what doesn’t on your website.
This article will cover the basics of data analytics, and how you can start maximizing your web traffic potential.
1) Data Analytics 101
Why Monitor Web Data?
Web traffic can tell us a lot about what our customers are looking for in our online content. In fact, website traffic analytics can create a baseline for your brand promotion. As you discover the demographics of your web visitors, you can market accordingly and change your search engine optimization (SEO) approach to attract the client base you’re searching for.
In doing so, you’re more likely to find web visitors that are eager to interact with your website and content. This could result in a higher number of online purchase orders, more pages visited per visitor, and other engagement activities.
No matter what type of product or service you provide, attracting your ideal web traffic can significantly impact your website engagement activity.
What are the Analytics 411?
According to CollectiveRay, a website monitoring tool is generally an online website traffic measurement tool or a website traffic analyzer which records user activity on websites:
– how the user arrived on the website
– website pages visited
– activities – such as making a purchase, submitting a form, etc.
What is more, it also allows us to see what kind of audience we are getting such as gender, age, device, etc. By understanding how your website is influencing your web visitors, you will be better equipped to create content that appeals to your ideal audience.
2) Targeting Potential Client Traffic
No matter your brand, you can learn a lot from the people who visit your website. Knowing your audience helps you prepare for success in surprising ways:
- Market specifically to your most popular demographic
- Appeal to existing web traffic visitors
- Advertise towards the client base you hope to win
- Inform & engage with your audience on their level
- Gain specific market advantages with a better understanding of your web traffic
A quality web traffic analysis will inform you of your current web traffic efficiency while also giving you an inside scoop into the audience you’re reaching. With this information, you can then design a business plan that reaches your target audience, while also keeping track of your current traffic market.
3) Types of Web Monitoring Tools
There are a variety of web traffic monitoring tools on the market today. Several of the most highly rated analyzers include:
- Google Analytics
A comprehensive view of web analytics tool, Google Analytics is a positive web monitoring tool for small businesses and startups. It appeals to brands because of its free monitoring package which includes basic analytic data, as well as its ease of access.Google Analytics is by far the most popular and of the most loved analytics tools available. By signing up for their services on their site, you’ll have access to a host of web monitoring resources.- You use it to check:
– User location such as country, city etc.
– User source such as direct, organic, paid
– Ecommerce Tracking to track sales, transactions and sales valueYou can create a free business account here.
- Crazy Egg
This service showcases a “heat map” feature, so you can see what your users are most interested in when viewing your website. Additionally, A/B testing and Error Tracking features are designed with your business in mind.Benefits of this resource include a 30-day free trial for customers to experience analytics monitoring without the risk of disliking their service. Unlike Google Analytics, Crazy Egg does not offer a free traffic monitoring package.You can access their plan information here.
Kissmetrics boasts a more personalized web monitoring analytics experience. “Google Analytics only tracks anonymous data. Kissmetrics ties every action on your website to a person.”Moreover, Kissmetrics offers a specialized web monitoring assistant to walk you through your analytic data. Live chat and email are an intrinsic part of their customer service.You can view the differences between Google Analytics and Kissmetrics here.
This analytics tool is thinking outside the box with their proactive, cookie-less monitoring service. By offering a cookie free analysis, they’re preparing for when the age of cookie analytics ultimately goes away.By planning ahead, users may be able to track data over time, without a big discretion between cookie data vs. cookie free.You can read more about the use of cookie-less web traffic monitoring here.
4) Making the Most of Web Traffic
Once you identify your key audience and analyze their favorite parts of your website…what’s next?
You want to make the most of your website traffic, and maximize the number of visitors to your site – all while seeing positive engagement with your content! While monitoring traffic is an important first step, the next steps are just as essential.
By putting your analytics data into action, you can adjust your web algorithms and virtual content to match your audience preferences. No matter the website traffic monitoring tool that you use, the data you gather can determine what your visitors want to see when they visit you.
For example, say that your website is attracting a significant number of Gen Z visitors. By understanding your audience, you can consider important questions like:
– How does that change the type of content you post to your site?
– How does that change your marketing strategy?
– Are there other demographics that your brand should market towards?
– What can be changed to improve your web visitor experience?
By using these data solutions to improve your website, you’ll be able to design a virtual experience that supports your marketing goals.
5 ) Creating a User-Friendly Website
By adjusting your website content according to your users’ preferences, you improve the potential for users to engage with your content. Boost your revenue with these simple tips:
- Effective navigation (stellar UX/UI design)
- Mobile compatibility
- Create forms that are simple and easy
- Spottable Content Architecture (SCA)
- Utilize a call-to-action
- Quick loading times
- Accessible language & tone
Alternatively, it’s important to plan for how your users with disabilities will engage with your site. For example, a visually impared or color blind user may have a different experience using your site than a visitor with no impairment.
Overall, the goal is to create a sustainable website that is easy to use and friendly to all users. For more information on creating a visually stunning website, check out this guide to user-friendly content.
Web Traffic Wins
As you implement these web monitoring tools into your website, watch how your traffic and web engagement improves. Be open to change, and continue to make website decisions from the user’s perspective.
Overall, be sure that your site reflects your brand’s identity. Keep inspiring users with positive content, and watch your users come back for more!