How to Create a Website for Lawyers, Law Firms and Attorneys
Engaging. Beautiful. Memorable. These probably aren’t the first words that come to mind when looking at an attorney’s website. But that doesn’t have to be the case. With a little effort you can create a well designed website with good user interface that doesn’t bore your audience. Keeping your audience interested is key to getting traffic and producing leads. Here are a few fresh takes on how to design a website for those in the legal profession.
Showcase the Quality of Your Service
One of the first things that viewers want to know about a law firm or attorney is proof of good service. One way to do this is by incorporating social media or review sites like Yelp into your site if you have favorable reviews from any of these sites. Another alternative is to post testimonials on your site. This gives you the flexibility to design them however you want. For example, you can choose to include an image along with your positive quote to make the testimonial feel more personable and real.
Emphasize Client Communication
Another quality viewers’ seek out when hiring an attorney is clear, concise communication. How can you how this on your website? Well, there are a few ways to achieve this including producing a blog, avoiding complicated legal terms and clearing stating your services and expertise.
First, creating a blog can build a trusting relationship with your clients. Discuss topics that explain complicated legal terms in an easy to understand way. Not only will potential clients find you more trustworthy, but also they will know you’re knowledgeable in your field. Language on either your blog or website should be terms that the average person can understand. Using a lot of lawyer jargon will intimidate potential clients, making them less likely to continue. Lastly, be as specific about your services as possible. Being too vague or confusing may make your viewers suspicious of your services.
Include Your Certifications and Past Experience
Potential clients want to know your client’s past experiences through testimonials or reviews, but they also want to know that you’re qualified for the job. Include how long you’ve been practicing and any notable experience that may interest your viewers. Also, list your certifications or awards. This is a great way to back up your testimonials.
Invest in Good Web Design
One of the biggest complaints potential customers have with law firm websites is that they look dated and boring. If you really want to showcase you’re your knowledge and experience, invest in a good website/ web designer. A web designer can help you create a site that isn’t bland or boring and will work for your law firm. A web designer can also create a responsive site that allows potential clients to view your site from different platforms like tablets or a smart phone.
If you’re a lawyer or a part of a law firm you can create an interesting and engaging site that your audience will be attracted to. Just remember that the site is for them; use language they will understand and show them you’re qualified and good at your job.
How Creative Juice Can help:
We are a full service creative agency. We can work with getting your business up and running or revamp your current website to make it more effective. ROI is just as important to you as it is to us, so we make sure we create a website that converts leads into paying clients. Contact us today for a free consultation! Small business rates start at $1500.00