How to Create a Website for Salons and Spas
Looking for help creating a website for your salon or spa? The task can be overwhelming when you think about all the elements that go into creating a website. But with a little planning ahead of time you can make the process a little easier. Here are a few things you can do to create a website that will attract potential customers.
Create a Calming Atmosphere
In order to attract customers, showcasing your spa or salon’s atmosphere is the most important thing. While there a several ways you can achieve this, one of the best ways is to achieve this is through photography. Your website should include high quality photos of your facilities and services, or if you have a salon, include images of people getting their hair done and different areas in your building. Another way to achieve a calming atmosphere is by using a calming tone when writing your website’s content. Describe the atmosphere and the features that set your salon or spa apart from the rest.
Use Subdued Color Palettes
Like images, color is important when designing a website, and it’s especially important when designing a website for a spa because they can evoke a calming feeling. Use shades of whites, blues, greens and other light palettes. These colors will make potential clients feel relaxed and more interested in the services you offer.
Itemize Your Services
It’s one thing to have a list of their services you offer on your site, but it’s even better to list prices along with your services. Since most people plan out what they want before they go to the spa or salon this allows them to pick and choose the services that fit their budget and preferences. Providing a brief description is also important and it can also enhance the atmosphere when using the right language.
Give Customers the Option to Make Appointments Online
Often after looking at a website’s services, customers have made the decision to make an appointment or move on to the next site. Providing them with an option to make an appointment online will be even more convenient for potential customers.
If you do decide to include a way for customers to make appointments online it’s also a good idea to make your website responsive so that it can be viewed on different devices like a laptop or smart phone. The more easily accessible your website is, the easier it will be for potential customers to find you.
The most important thing to consider when creating a website for your salon or spa is how you’re going to attract potential customers and make your website unique. These tips should help you reach these goals.
How Creative Juice Can help:
We are a full service creative agency. We can work with getting your business up and running or revamp your current website to make it more effective. ROI is just as important to you as it is to us, so we make sure we create a website that converts leads into paying clients. Contact us today for a free consultation! Small business rates start at $1500.00