How to Create Great Website Content
In today’s busy world, there is no time to waste. If someone is reading an article of yours or a page on your website, you have about 15 seconds to reel them in. According to a study completed the web analytics company, Chartbeat, 55% of website visitors spend approximately less than 15 seconds on any given website. If your company is primarily online or uses its website to bring in the majority of your customers, that’s a scary statistic. So how do you get people to stay longer than that 15 second mark on your website? Great content. Creating quality content that engages your readers can be tricky, but by asking yourself these five questions regarding your content, you will be on the path to becoming a content king…
Can Readers Find It?
If your content cannot be discovered by your audience, then what’s the point of creating it? You’ve invested time, and therefore money, into your content. Now make sure people see that content. SEO is key to getting your website content seen and should always be taken into account. By optimizing your content for search engines, you are actively making your content findable. Some ways to do this are to match your content with a popular keyword. SEO alone is not enough though, there should be an easy way for your website users to find the information they are looking for. There’s nothing more frustrating than trying to find something on a website and not being able to find it. Don’t let that website be your website. Search bars and using empty space on your webpage to display your most recent posts are just two of the many ways to give your website users an enjoyable experience.
What’s Done Well in the Past?
While it might seem overwhelming that there is so much content already available to the world, you can use this sea of content to your advantage. This pre-existing content and the various studies done on this content provide you with proof of what works and what doesn’t. You don’t have to go in blind, learn from others’ past mistakes. What type of content is getting the most attention from companies like yours? You can also keep track of your own content’s popularity to see what creates a buzz on social media for your specific audience.
Am I Being Original?
Be original. Easier said than done right? If you’re creating original content, Google and your visitors will notice. Google is very important for your SEO. A few years ago, Google changed the way they rank search results, aiming to get better quality websites on the front page of your searches. Original content doesn’t just help you in terms of SEO though. If you post something that’s been done time and time again, your content won’t be viewed as exciting, new, or innovative.
Will Readers Want to Share?
Your content should be shareable in order to reach the largest amount of people possible. If your readers don’t think your content is worthy of their share, retweet, or post, you need to rethink what you are posting. On the other hand, if readers think your content is worthy of a share but there is no easy way for them to do so, they’re not going to try to figure out a way how. Make it super simple for them! One of the ways Creative Juice has made it easy to share our content is when any text is highlighted on our website (even this blog), a box will pop up with the text formatted as a tweet along with a shortened link to the webpage. Take the time to create interesting headlines, clever infographics, and eye-catching header images. Infographics communicate a message in a glance, and headlines and header images get your audience’s attention.
Does My Content Inspire Action?
Your content should provide your audience with information that they can go out and do. The content you are posting should be of use to your reader, something they can act on that will benefit them. Also, be thorough. Explain how to do what you are telling your audience to do. Simply telling readers to do something without an explanation as to how to get it done is not helpful. Regardless of the type of content you are creating, your content should be of use to your audience.
Don’t put the quality of your content on the backburner. Your content is representative of your company, make it great! Creative Juice strives to create excellent content every day. We can also help you create content that will get the attention you desire. So what are you waiting for? Get in touch with us today.