How to Start a Blog
Like social media, blogs can be another great way to increase your sales or simply connect with potential customers. When used correctly, they can help you gain exposure online and lead people to your business and services.
With these quick tips and tricks, you will be ready to be blogging in no time. Creating a blog is EASY! Just follow these steps below:
1. Start thinking about the topics you wish to blog about.
These topics should relate to your business and position you as an expert in your field. Think about what your current and potential customers are interested in. Each topic should be different from the next, but overall they should relate to one another. You can use your blogs to sell your products or services, but don’t turn them into ads. Use your blog to show your expertise in your business.
2. Set a schedule for how often your blog will have a new article.
Whether it’s once or a week or twice a month, figure out a schedule for each blog entry and when it will be posted. A schedule is important mainly so you have a steady flow of content posting. Like social media, you can write and schedule your posts ahead of time and schedule them to publish at a later date.
3. Purchase a customized domain name for your blog.
If you already have a website, you can attach your blog there. WordPress is a great platform to start a blog and attach it to your company website. To learn more about WordPress, click here.
4. Include photos and graphics to help aid what you’re saying in your blog posts.
These graphics will reinforce the point you are making and also give the reader a place to rest their eyes. Often times, if a page is full of large amounts of text and no pictures, people will simply hit the back button. If a blog post is full of images, large quotes, and other visual aides, it becomes more captivating. Images are also great because they can be pinned on Pinterest. This is another way to build brand awareness. Pinterest is a social media platform that is very popular. Learn about how you can use social media to increase your sales here.
Blogging is a great way to engage potential customers and attract them to your business. If your posts are well written, thought out, engaging and relatable you are sure to see an increase in your audience. It is also a FREE and EASY way to market your business.
We can help you start a blog, manage your blog or even create the content that will help increase your sales.
– Stay Creative