How To Stay Visually Fluent
With an ever-changing and shifting culture, trends are something that we use to keep up with what’s current and developing in visual taste. Though trends come and go, they set a precedent for what is coming next, and who wouldn’t want to be two steps ahead? Since these are not only reserved for fashion, we’ve broken down some of the top design trends for 2019 and ways your business can implement them to be on your best game.
1. Realism & Flat Design
It’s time for two worlds to collide. In the past, we’ve seen the rise of flat design, a simplified version of the 3D void of shadows or technicalities that disrupt its minimalist visual message. Previously popular in UX design, we’re now pushing it to be more innovative and unexpected than ever before. Here opposites attract; combining tangible reality with flat design that we’re familiar with is a way designers are now pushing the boundaries. This unique mix is exciting but can be daunting. It takes high technical skill and a tuned eye to pair such varied subjects harmoniously.
How to use it?
This trend has become more and more prevalent in mainstream advertising — its intrigue stemming from its unconventionality. This intrigue also occurs in web design, where the integration with realist and flat elements provide more depth and authenticity.
2. Eclectic Design & Alternative Art
With a push from pop culture toward authenticity and honesty, imperfections within art are what people desire. Designers are straying away from underlying perfections such as grids and structured lines and are working with techniques that introduce movement. With the continued push of motion in digital media, we’ve seen a need for natural movement to be expressed in stationery design as well. This natural quality is achievable through a more asymmetrical approach, where the eye can flow through the work.
How to use it?
It’s through doodles and sketches that this trend is developing, and is most prevalent in package design. This turn towards more hand done work conveys the authenticity of the product and a humanistic touch that audiences are craving. Strokes, sketches, and illustrated additives bring a lighter air to a piece and create a design that is fun to view.
3. 3D Design
With all of our current technological enhancements, it’s no surprise that 3D design is having a moment. Reflecting on the need for movement and motion, 3D is playing an important role in making designs come to life. We’re not only talking cubes and spheres here but also AR (Augmented Reality) and VR (Virtual Reality) effects. This trend is providing us with artificial depth and the ability to embrace new mediums. From type that looks like you could reach out and touch it, to isometric drawing, 3D is saturating every part of the design process for the future.
How to use it?
With all the different capabilities that 3D offers, this trend has been observed in many different parts of design. From advertisements to illustrations that draw the viewer into another dimension, designers are striving to create new, realistic environment that viewers are drawn into. This trend is all about embracing new mediums and provides an infinite amount of possibilities.
We want to help you keep up to date on all the essential happenings in the design world and would love to provide our expertise on any of your projects. Be sure to contact us with any questions or business inquiries, stay creative!