Why Your Local Business Needs a Website
Every business, no matter how big or how small, should have a website. Whether you are looking to expand your business outside your community or just grow your local audience, a website can help you in more ways than one.
Once you’ve established yourself online, you’re sure to see an increase in customers. With an online presence, you make it much easier for people to not only hear about your business, but also learn about your services and what you have to offer. The larger your presence is online, the larger your audience becomes. Your business might be local, but with a website, people from all over the country, or even world, will be able find you. This could help your business grow exponentially.
Think of the Internet as a modern day telephone book, but instead of flipping through pages of businesses to find the right one, now users simply type your name or a type of service into a search engine. Imagine searching for your favorite local business online, only to find it’s unlisted; this will leave you in shock and most likely looking elsewhere for your sought product or service.
Next, having a website makes it easy for customers to find quick, basic information.
Users should be able to find the following:
- Store Location and Hours
- Pricing of items or store menu, if any
- Contact Information
- Products and Services
- Customer Testimonials
- Special Offers and Promotions
Previously, a customer had to search the yellow pages or come in to your actual workplace for this information. With the popularity of the web, customers now want to be able to visit your website to find important information. Your website will display this information 24/7.
Still not convinced your local business needs a website? Here are some common myths and the actual reality:
1. My Competitors Don’t Have One… Why Should I?
If your competition doesn’t have a website, that is all the MORE reason for you to get one. Put yourself at the top of your local competition by making yourself the most professional and easy to find.
2. It’s Too Expensive To Hire A Good Web Designer
Of course web design isn’t free, but it is a great investment, which is sure to help your business grow. Set a realistic budget and find a service that fits your needs. You may not need a $5,000 website if you just want to list basic information. You may need a $10,000 site if you want to sell your goods online, or have customers schedule appointments. The price of a website should be tailored to your specific business needs and should provide a great return on your investment.
3. I Won’t Know How To Keep My Site Updated
Most web designers also offer website management services, letting you focus on what’s important – running your business. They will make sure that your site is pixel perfect and that every detail is exactly how you’d like it. Many designers offer packages to update the site as often as you would like. Also, with the rise of WordPress and other content management systems, your web designer may even be able to train you or your staff on how to update your site.
Once you have a functioning website, you should also make sure your business is listed on popular search sites like Yelp and Google Maps. Many consumers rely on these sites to find local businesses. Creating an online Yelp profile for your business or adding the address to Google Maps is quick, easy and most of all FREE!
To find out more about how we can help you set up a website for your business, please contact us here.
– Stay Creative