Tell your story and reach your customers with high quality content.
What flavor is your brand? Branding extends beyond a logo design.
Your brand encompasses various
elements describing your business.
It’s how other people see your business and weigh it against your competition. It’s how you portray your business through your customer interactions and your online presence. It’s how your business is portrayed visually: the font you select, the colors you choose, and the graphics or images that accompany your brand. It’s even how you share your story like your mission, vision and values through your business: it’s in the vendors you support, the causes you care about and the hours you’re open. Your brand is your identifier: it speaks for your business long after you’re finished talking.
With your new logo design, we
focus on these 5 basic principles:
- Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?
- Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?
- Timelessness: Will it still be a great logo in 10, 20, or even 50 years?
- Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?
- Appropriateness: Does it resonate with the desired audience?
Our logo and brand development
packages can include the following:
- Logo and brand redesign
- Brand Strategy
- Identify trends
- Competitor research and analysis
- SWOT analysis and Positioning
- The 17-Step ZAG Process
- Branding book and guidelines so you know exactly how to integrate your new brand (colors, fonts, imagery, iconography, logo usage etc)
- Stationery Design (business cards, letterheads, envelope designs)
- Tagline writing and product naming
