Logo Trends we want to take in 2020

Logo Trends We Want to Take into 2020

As we enter the new year, it is important that we continually check in with what’s trending in the design world. Not only is it a good way to keep your business at the forefront of design, it’s also a good way to get inspired and energized for the new year. Trendy designs change from year to year so read on to see what 2020 has in store. Let’s take a look at a few logo design trends of the year!

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Minimalist designs have been pretty popular over the past few years, but with each year they seem to be used more and more. Simple designs can still pack a punch if they are executed correctly. That’s why this design concept remains to be trendy. Geometric minimalist logos are easy to implement into most brand identities. To make them stand out more, the simple design is comprised of dynamic color combinations. 

Popular shapes used in minimalist logos include squares, straight lines, curved lines, and circles. The square symbolizes balance so companies like to use it to exhibit the quality of their business. Sometimes they are even used in the negative space to suggest company differentiation. Lines, on the other hand, represent freedom and energy. Some lines can carry a message while others form other shapes indirectly. Line thickness can also change what the line itself suggests. Curves are like lines but because they bend, they are associated with creativity. Curves help allow the designer to create any type of shapes, so possibilities are endless. Finally, the circle is a basic and popular shape which represents infinity or completion. Rounded shapes can make a bold statement but are still fun and approachable because they are not so angular. 

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Whether it be the effect of worn-out paper, a grunge effect, or retro patterns and color, old is very much in style. Nostalgia is very powerful nowadays and has been incorporated into many types of design beyond just logos. The retro style has been made new.  With a retro logo, your business will demonstrate modern design proficiency while still taking your customers back to “the good ole days.”

Natural pastel tones have made a huge comeback alongside this trend. They catch your eye, especially when paired with a “modern-retro” design. It is safe to say that, in many ways, yesterday has become today in logo design. 



Semi-transparent designs are very hot and modern right now. This trend doesn’t seem to be going anywhere–it is very much on the rise. This design aspect doesn’t just look cool; it has a cool meaning behind it as well. Transparency in logo design represents transparency in the work that your business does. Whether your clients realize it or not, this form-following-function rhetorical method subtly suggests trust with your customers, and that is invaluable. 

We hope that you understand these logo trends better and look forward to seeing how they evolve throughout the New Year! Don’t have a logo that seems to align with any of these hot logo concepts? Contact us at Creative Juice! We’ll be more than happy to help you ring in the New Year with style.