Looking for Likes? Here’s How to Set Up Facebook Ads
Congrats! You have finally entered the entrepreneurial world. You gathered up enough startup capital, found a few employees (or not), are well on your way into the business of your dreams…and even better, you’re ready to hit the ground running.
Business is moving a little slower than you thought but hey, things take time, right? You build the perfect website, use the contacts you have slowly made throughout the years spent in your field, but you still feel like you don’t have the traction you envisioned. You’ve done everything you possibly can to grow your business right… right?
In 2016, everything mentioned above is extremely important in growing your business. You have to have the capital, the website, the employees, the networking, bada-bing, bada-boom. But, with most industries, you must also have a social media presence. The thought of getting on social media may seem very tedious and tiresome, but it can actually help you grow your business with the right strategy. With Facebook specifically, you have over 1.65 billion potential customers at your fingertips. Research actually shows that 42% of marketers report that Facebook is critical or important to their business.
So how do you get started on Facebook to grow your business? First, you need to set up a FREE business page. Here are the simple steps:
1. Create a Page from your account
2. Choose a business category for your Page
3. Choose an industry-specific category
4. Optimize and start connecting
Once you’ve created a page, you can start implementing Facebook ads. Unfortunately, using this service isn’t free, but Facebook ads will allow you to get your business in front of the billions of people who use Facebook every day. You can easily create targeted ads to reach different audiences and meet your business goals.
The good news is that you can set your budget from as low as a few dollars a day to as high as you wish as long as it works with the length and set parameters of your ad campaign.
Here is how to set up your Facebook Ads profile through the Facebook ads creator. It’s simple to use and easy to get started.
1. Navigate to your Facebook newsfeed and on the right, click on “Ads Manager.” Then on the top right, click “Create Ad.”
2. Choose the type of campaign you want.
Do you want people to simply “like” your page? Are you interested in promoting your posts? Do you need more visits to your website? There are a variety of types to choose from. Narrow your objective for using Facebook Ads and then tailor your posts to meet that objective.
3. Use Ad Set to create your budget.
This is where you set up how much you want to spend, what demographic you want to target, and what schedule you would like for your ad to follow.
You should keep these things in mind: What is your demographic? Who would benefit the most from your products or services? Select the type of people you are interested in providing for whether that is through gender, age, region, education level, etc. Find your market and target those customers.
4. Finally, choose your ad placement.
Think about exactly where you want to place your ad and where people are most likely to respond to it. This will be one of the keys to the successful usage of Facebook ads because this is where your page will be visible to Facebook users. You can also have the ad run on Instagram as well.
And there you have it! The quick guide to using Facebook ads. Social media is a great tool for networking and business optimization. Be sure to use all of the features to their fullest potential. After all, you want your business to grow and we do too.
Need help setting up Facebook Ads? Contact us today.