Market Diversifying Tips from Creative Juice

Market Diversifying Tips from Creative Juice

Your audience is everywhere, and with the multitude of platforms and opportunities at our fingertips, why not take advantage of a diverse marketing strategy?

This week we’re going to break down the importance of marketing diversification and what it could look like for your business. From digital deets to old-fashioned, in-person communication, here are a few of the top platforms that you will not want to forget.

Print

With everything going towards the digital space, it’s easy to look past print. Though a seemingly old-fashioned way of marketing, there are so many new ways that print is expanding and transforming in its own right. In terms of impact on customers, 80% of customers were seen to act on direct mail versus its digital counterpart, email.

A great example of this is Airbnb’s print catalog, which is moving from the basic idea of direct print mailers to something more complex with content that consumers find appealing. It’s essential to remember print and experiment with all of the different ways it can add to your business’ strategy. For more information, check out our blog post covering all things print.

Digital

Digital marketing is all about using the screens we are so glued to as useful tools to reach consumers. From SEO (Search Engine Optimization) to landing page marketing, it is imperative to use a wide range of platforms.

These days consumers are looking to see that companies have a presence online, as this is the primary and best avenue used to learn about a  company. Since this topic is a heftier one, be sure to check out our blog posts covering SEO & digital marketing for an in-depth analysis of all that it can do for you and your business.

Social

A pivotal part of digital presence, social media is a chunk that we felt deserved a little more love. As one of the best ways to get brand visibility, it’s also one that can be the most fun. From creating content that resonates with your brand to having the ability to receive feedback and connect directly with consumers, it plays a huge role in brand awareness and brand reach.

The closer your consumers feel you are to them and how often your business interacts with its following, increases customer satisfaction and brand loyalty. Not to mention that it’s also a free platform! Check out our blog post on boosting your business’ social media game for even more info.

In-Person

Now we’re heading back to square one, the importance of personal connections. As impressive as e-commerce is and with its astounding rise lately, there is something to be said for real-life experiences. One way of looking at it is that the push towards digital marketing exposes the need for personal connections in brick and mortar stores and experience based marketing. The psychological value of physically seeing the brand and becoming immersed creates memories and touch points that resonate stronger than through surface interactions. Some great ways to take part in this is through pop-ups or social events. This method provides consumers with the opportunity to connect with others and your brand in a face to face setting.

Have any questions? Be sure to contact us if you’re interested in the different ways your business can diversify your marketing strategy, and we’d love to help.

Stay Creative!

j.renas