How to Get on the First Page of Google
With millions of results appearing from a single search in Google, it’s important to make sure your site stands out from the competition.
Your online reputation can either make or break your business, so controlling the presence of your website is crucial to making your brand credible and trustworthy.
Your chances of being found through a search engine are much higher when your website appears towards the top of the first page, rather than somewhere towards the bottom, or several pages behind. You want to create a seamless user experience, making it easy for consumers to find you. You can to do this by using SEO. With SEO, you’ll have a greater rate of return compared to other types of marketing and promotion.
So, what are some steps to ensure your spot on the first page?
1. Determine what words people will use when searching for your website.
You’ll want to incorporate these into your SEO to make sure you’re found with ease. If you run a local business, be sure to include the regional information as well. Google will pick up on these phrases when searching through the web. SEO keywords can be researched using The Google Keyword Planner. You want to try to use words that your ideal customer is typing in to google. Search queries, the words that users type into the search box, are also extremely important. By targeting visitors to a website, you have a stronger lead.
2. Use relevant phrases in your website tags.
The content of your title tags are one of the first things to show up in a search result. Also, keep this in mind with each meta tag; though they should be different for every page. Make sure it relates to the content provided, to make sure that the user is able to find exactly what they’re looking for. You need to include H1 and H2 tags, as well as alt tags for every image on your website.
3. Create Descriptive URLS.
Be sure to give each page on your site a unique URL that relates directly to the content, rather than leaving each page as “Page 1” or “Page 2”. You need to have crawlable link structures, which will allow Google’s spiders to browse the links of the site.
4. Get featured on other sites.
See if you can get other sites to link to your website. Google uses a ranking system to determine the importance of a site, based on how many other pages link to it. If other websites are promoting you, Google sees your site as being popular and desirable. You can find opportunities in local directories, articles, and blogs.
5. Add your location to Google Maps.
Google knows the location of its users. When someone searches for “Ice Cream in Atlanta”, the first results to come up are the popular sites in that area. Your business will show up, as well as your location and contact information, making it easy to customers to find right where you are.
Optimizing a web site for search engines requires a lot of work, including making sure multiple elements work successfully together. The world of SEO is very complex, so you may decide you need to hire an expert to handle things for you.