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THE CLIENT | ATLANTA HOUSING

Atlanta Housing is one of the nation’s largest public housing agencies and a leader in mixed-income, mixed-finance community development. As the organization continues to evolve its role in shaping equitable housing opportunities throughout Atlanta, it needed communications and creative assets that reflected the scale of its impact and vision for the future.

JUICY SOLUTIONS

Creative Juice partnered with Atlanta Housing as an extension of its internal communications team, providing ongoing creative strategy, design, and production support. Our work included:

  • Event branding and campaign graphics
  • Marketing and community engagement materials
  • Executive and stakeholder presentations
  • Print collateral and signage
  • Newsletters and branded communications
  • Creative direction and visual storytelling
  • Cross-channel campaign support

By developing flexible design systems and branded creative assets, we helped Atlanta Housing communicate its mission consistently across every audience touchpoint.

THE SOLUTION 

Creative Juice began as a brand management and content partner but quickly evolved into a strategic communications extension of the OTI team.
We developed a narrative-driven communications strategy that aligned executive thought leadership, social media, media relations, partnerships, events, website content, and community engagement under one cohesive story.
Our work included:

  • Developing strategic messaging and ecosystem narratives
  • Managing weekly social media content and communications
  • Creating website copy and monthly blog content
  • Producing thought leadership articles and media opportunities
  • Coordinating strategic partnerships and sponsorship opportunities
  • Supporting executive visibility through speaking engagements and media placements
  • Managing event communications and activation strategies
  • Producing video content and live event coverage
  • Supporting global representation opportunities, including activations at Cannes Film Festival

One of the most significant initiatives was supporting the State of the ATL Tech Ecosystem (SOTATE), where Creative Juice led communications, event promotion, sponsor support, attendee engagement, content development, and event storytelling to maximize community participation and ecosystem visibility.

THE RESULTS 

Through this ongoing partnership, Atlanta Housing has strengthened its visual identity and communications strategy across the organization.

Key outcomes include:

  • More cohesive branding across programs and initiatives
  • Increased community engagement through professionally designed campaigns
  • Stronger communication tools for leadership and stakeholder outreach
  • Consistent messaging across digital, print, and environmental platforms
  • Scalable creative systems that support future growth and development

Today, Atlanta Housing continues to leverage Creative Juice as a trusted creative partner, helping amplify its mission and communicate its impact throughout the Atlanta community.