THE CLIENTย |ย COACH JOE’S

Coach Joeโ€™s is a food brand run by Coach Joe, a former college football coach that enjoyed making great food for his players. This love of cooking led to the creation of his business, a brand that is now sold worldwide.

THE PROBLEM | BRANDING A MOBILE RESTAURANT

In order to bring Coach Joeโ€™s beloved cooking out onto the streets, he needed a food truck that was easily identifiable. It also needed to attract attention, but most importantly the branding needed to show Coach Joeโ€™s for what it was: a twist of southern comfort and Tex-Mex designed to bring people together.

THE SOLUTION | FUN AND IDENTIFIABLE

Coach Joeโ€™s truck features a bright design that customers can easily recognize, but that also feels very inviting. Featuring the bright blue and green of Coach Joeโ€™s branding, the truck compliments the food it serves in a way that leaves customers wanting more.