Cox Enterprises is a four-generation-long family-owned company and private corporation that invests in long-term growth with their their major divisions: Cox Communications, Cox Automotive and Cox Media Group. Creative Juice thankfully had the opportunity to work with all three divisions as well as the main branch, Cox Enterprises.
THE PROBLEM | MARKETING TO A MILLENNIAL AUDIENCE
Each division of Cox sought to work with Creative Juice on different projects for separate occasions. Overall, this client was most interested in working with us because we are a team of millennials, which aligned well with their target audience. Who better to create for millennials than millennials?
THE SOLUTION | MILLENNIAL SOLUTIONS FROM OUR CREATIVE MILLENNIAL TEAM
- With Cox Automotive — we designed two (2) leaflets that promoted two separate career opportunities in a extremely visual way. From the color choices to the iconography, these leaflets aimed to appeal to fresh millennial talent.
- For Cox Media Group — Creative Juice designed an informational brochure that would clearly and professionally present the sectors and services that CMG provides.
- And with Cox’s subrand, Manheim — pop-up banners and postcards were designed for an event expo.
Our fresh approach to design and branding is one reason why Cox continues to work with Creative Juice.
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