THE CLIENT | Fair Fight

Fair Fight is an organization that promotes fair elections in Georgia and across the country. They encourage voter participation in elections, and educate voters about elections and their voting rights.

Scope of Work

Information Architecture
Content Strategy
User Experience

Website Design
Custom WordPress Development

Website Elements

THE PROBLEM | Making a statement

Fair Fight wanted to elevate politician, Stacey Abrams’s, profile to highlight her as a leader. They also wanted to keep the public aware of the legal actions and timeline that Fair Fight is undergoing.

THE SOLUTION | Social Graphics Showered in Love

With this in mind, Creative Juice worked with Fair Fight to create a bold digital statement that could get across Stacey Abrams as a voice to keep in mind. This initiative has gained national coverage with thousands of weekly impressions, alongside a Twitter campaign boasting at 44k followers. The website serves as a cornerstone of a campaign, providing visitors easy access to opportunities to donate, access press releases, podcasts, and recent news. The goal of the website was to promote action, which is reflected in the information architecture and content strategy. This initiative focuses on reaching voters in the following battleground states: Maine, Michigan, Minnesota, Mississippi, Nevada, Alabama , Arizona, Florida, Iowa, Georgia, New Hampshire, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia, and Wisconsin.

Headline (Montserrat Bold)

Body Type (Montserrat Regular). Efforts to discourage and disenfranchise voters — in voter registration, ballot access, or counting of votes — have a catastrophic effect on our democracy and our communities.

Visual Identity

Website Design