In order to capture Jessamyn’s unique personality and gumption for her personal brand, we created a mood board for her that was colorful, dynamic, and bold with a hint of edginess. We also used the identity created in her mood board to provide the guidelines for her photoshoot.

The bold and beautifully unique photos were a truly exclusive asset that would not only differentiate her brand, but it would give audiences some truly special insight into who Jessamyn is. Using these photos and her moodboard, we designed a website that would tell Jessamyn’s story, inspire others to take up space, and highlight the impact that she has made on her industry through her books, classes, her company (The Underbelly), and her advocacy.