THE CLIENT | MARTA (Metropolitan Atlanta Rapid Transit Authority)
Scope of Work
Day-Of Hashtag
Development of three (3) creative concepts
Facebook posts with copy
Twitter posts with copy
Blog post
E-card for digital download
Postcard design
Branded background for photo booth
THE PROBLEM | PRESENTING APPRECIATION
MARTA is Atlanta’s option for multi-modal transit services. For more than 40 years, they aim to advocate and provide safe travel to advance connectivity and aim towards a more livable region.
MARTA needed to execute a customer engagement campaign on Valentine’s Day as a way to promote MARTA as an easy way to get around on Valentine’s Day as well as engage with and “show love” to current riders.
THE SOLUTION | SOCIAL GRAPHICS SHOWERED WITH LOVE
When MARTA reached out to Creative Juice for assistance with their campaign, we mixed up a juicy solution sprinkled with love. With a city-wide campaign that ran the week of Valentine’s Day, across social media outlets and in-station pop-ups, we successfully promoted MARTA as an easy way to get around on Valentine’s Day, engaged with current riders in a thoughtful activity, and branded an initiative to “Show love” to MARTA customers. This MARTA station campaign launched at 5 of MARTA’s busiest stations and the digital social campaign launched on the company’s Twitter page with over 22.5k followers, and on Facebook with 25k likes.
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