When MARTA reached out to Creative Juice for assistance with their campaign, we mixed up a juicy solution sprinkled with love. With a city-wide campaign that ran the week of Valentine’s Day, across social media outlets and in-station pop-ups, we successfully promoted MARTA as an easy way to get around on Valentine’s Day, engaged with current riders in a thoughtful activity, and branded an initiative to “Show love” to MARTA customers. This MARTA station campaign launched at 5 of MARTA’s busiest stations and the digital social campaign launched on the company’s Twitter page with over 22.5k followers, and on Facebook with 25k likes.