Atlanta real estate logo design

THE CLIENT Newhouse

Newhouse is a platform and mobile app primarily designed for the agent or seller that allows them to see who and how potential buyers are interacting with a listing in addition to receiving other perks and benefits regarding buyer’s habits. Equally, Newhouse is a place to search for rentals and for sale properties where a user can compare home values and connect with local professionals.

User Experience

The Problem | Appealing to Both Buyers and Sellers

Although there was a different approach behind the scenes of this platform and app, Newhouse was still in need of UX/UI for both their web and app design. The platform needed to be seller-centric on one side but should appear to be user-oriented for the buyer. In addition, the entire platform needed to be branded for this start-up.

The Solution | Organized User Experience

The first step in the process was to white board and mapping the entire process for the Buyer and the Seller/Agent. With that outlined, we were able to develop wireframes for the website pages. After we had that in order, we designed a logo and visual identity to apply to the website and mobile app screens. Ultimately, Creative Juice presented an organized, user-friendly design that would appeal to the online realtor community.

Wireframes

LOGO EXPLORATION

Atlanta logo design
Atlanta logo design

PRIMARY LOGO

Our primary logo si used 90% of the time, using our Newhouse Blue and portrayed exclusively on a white background. It is a strong representation of our brand, created to convey our confident yet inviting brand.

Atlanta logo design

SECONDARY LOGOS

Our secondary logo can be used in places of our primary logo when either a different orientation is required (such as a square format, in which case the Speech House logomark should be used), or when a background is Newhouse blue, in which case the reversed out white version may be used.

macbook background