nüber-T is a health and wellness club based in Atlanta, GA that is passionate about improving the lives and overall health of men. They will not rest until their guys have improved vitality, less signs of aging, and are in tip-top shape.
THE PROBLEM | IMPROVING HEALTH DIGITALLY
Our client recently created a Bio-Wellness plan to help men understanding how well they age (instead of only their calendar age) and required a digital way to get this service to Atlantan men looking to improve their health. They needed a simple, masculine way of informing people of this plan and encouraging them to reach out to learn more about their bio-wellness.
THE SOLUTION | REFINED IMPROVEMENTS FOR HIM
After learning from our discovery session that they were trying to aim for high-income older men that had trouble seeing results from their current or lack of physical activity, we designed a sleek, minimal landing page that had everything they needed to know about improving their health in a personalized fashion while staying true to nüber-T’s brand.
STRATEGY | DIGITAL MARKETING
After finishing up the landing page design, we turned our attention to using social media to further get the news out about nüber-T’s latest wellness plan. We focused on three key princples: awareness, engagement, and retartgeting when determining our marketing plan and made decisions on a central idea of “Discover your nüYOUth”. This mantra made sure that we focused on letting men know while they might not be as young as they used to be, they don’t have to feel like that with nüber-T.
CENTRAL CAMPAIGN IDEA
Discover your nüYOUTH
nüber-T offers proven medical advantages for men while restoring confidence that is often lost as they age. We reinforce this theme through supplementary copy and imagery, and ensure that we showcase aspirational men that can relate with the target audience.
Tactics
Social Media
We used a mix of video, lead and website ads to engage with like-minded pages and influencers, interact with real-time conversations, and get nüber-T’s brand story across their main channels. This helped maintain their current platforms, build their brand while educating their consumers, and create a pathway to conversion via content curation.
Display Advertising
To focus specifically on Atlanta-based men that were in the target’s age range, we utilized Google’s Display Network. This let us increase the redesigned website’s traffic and increases nüber-T’s brand visibility with text and responsive display ads on sites the audience frequents.
RESULTS | DIGITAL MARKETING
*Based on Facebook Analytics
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