THE CLIENT | City Of Atlanta Office Of Technology & Innovation (OTI)
The City of Atlanta’s Office of Technology & Innovation (OTI) exists to strengthen Atlanta’s position as a leading technology and innovation hub. Through strategic investments, ecosystem development, partnerships, workforce initiatives, and entrepreneurial support, OTI works to ensure Atlanta remains a globally competitive city for innovation, technology, and economic growth.
Scope of work
- PR
- Strategic Communications
- Narrative Development
- Content Marketing
- Social Media Management
Executive Thought Leadership - Media Relations
- Event Strategy & Activation
- Partnership Development
- Video Production
- Website Copy Development
- Community Engagement
- Ecosystem Storytelling
- Brand Management
- Stakeholder Communications
THE PROBLEM | BUILDING VISIBILITY FOR A RAPIDLY GROWING TECH ECOSYSTEM
Atlanta’s technology ecosystem was growing rapidly, but many of its success stories, investments, partnerships, and innovation initiatives were not being communicated through a unified narrative.
OTI needed a strategic communications partner capable of translating complex economic development efforts into compelling stories that could engage entrepreneurs, investors, technology leaders, media outlets, community stakeholders, and potential partners.
The challenge extended beyond content creation. OTI needed executive visibility, media engagement, community activation, event support, and a stronger public-facing narrative that positioned Atlanta as an investable and globally competitive technology hub.
THE PROBLEM | CREATING A NARRATIVE-LED ECOSYSTEM MARKETING STRATEGY
Creative Juice began as a brand management and content partner but quickly evolved into a strategic communications extension of the OTI team.
We developed a narrative-driven communications strategy that aligned executive thought leadership, social media, media relations, partnerships, events, website content, and community engagement under one cohesive story.
Our work included:
- Developing strategic messaging and ecosystem narratives
- Managing weekly social media content and communications
- Creating website copy and monthly blog content
- Producing thought leadership articles and media opportunities
- Coordinating strategic partnerships and sponsorship opportunities
- Supporting executive visibility through speaking engagements and media placements
- Managing event communications and activation strategies
- Producing video content and live event coverage
- Supporting global representation opportunities, including activations at Cannes Film Festival
One of the most significant initiatives was supporting the State of the ATL Tech Ecosystem (SOTATE), where Creative Juice led communications, event promotion, sponsor support, attendee engagement, content development, and event storytelling to maximize community participation and ecosystem visibility.
THE RESULTS | TRANSFORMING VISIBILITY INTO MOMENTUM
Through strategic storytelling and ecosystem-focused communications, Creative Juice helped OTI significantly expand its reach, visibility, and influence.
Through strategic storytelling and ecosystem-focused communications, Creative Juice helped OTI significantly expand its reach, visibility, and influence.
Audience Growth
OTI Digital Channels
- 334% audience growth
- 1,500+ new audience connections
- Hundreds of monthly organic engagements
Executive Thought
- 13% audience growth
- 1,200+ new professional connections
- Thousands of monthly organic engagements
Media Visibility
- 9 earned media placements
- 3 executive contributor articles
- 4 Atlanta Tech Hub spotlight features
- Television, podcast, and digital media coverage
SOTATE Event Success
- 400+ RSVPs
- 250+ attendees
- Sponsor acquisition support
- Multiple media placements
- Strong positive community sentiment
Global Representation
Creative Juice supported OTI’s participation at the Cannes Film Festival, helping position Atlanta on a global stage through conversations centered on technology, innovation, AI, entertainment, and investment opportunities. Overall Impact The engagement transformed OTI’s communications efforts from individual content initiatives into a coordinated ecosystem storytelling platform that elevated Atlanta’s visibility, strengthened executive thought leadership, expanded community engagement, and reinforced the city’s position as a rising global technology hub.