THE CLIENT THE HR SOURCE

The HR Source believes that long term professional relationships result in happier clients, better business, and mutually-beneficial partnerships. By providing individualized attention focused on each client’s needs and tailoring a best practices solution, they focus on quality, not quantity.

LOGO EXPLORATION

LOGO DRAFTS

THE PROBLEM | EXPANDING TO ALL

With the introduction of a small subdivision focused on diversity, The HR Source needed a brand identity system and logomark that would give this subdivision a professional yet distinctive mark to use, both with the main division and alone.

THE SOLUTION | A BRIGHT NEW MEMBER

After creating a primary and secondary logomark for this subvision, we chose four welcoming colors and designed business cards for the Diversity & Inclusion Services Group members to use, leaving them with a bright and encouraging badge to wear proudly to their audience.

BRAND STANDARDS

ICONOGRAPHY

BRAND COLORS & TYPOGRAPHY