What is Responsive Design?

What is Responsive Design?

You may have heard the term “responsive design” come up in recent years, but do you really know what it means?

Responsive design has revolutionized the way we create and view websites. A “responsive” website is able to adapt to the size of a browser, whether it’s a smart phone, tablet, or a widescreen computer monitor. It will change its layout based on the size of the screen, making it easy to read and interact with, no matter what size.

So, why is being “responsive” so important?


Consumers interact with businesses online through a variety of devices of all shapes and sizes. Depending on your target market, consumers are seeing your website in different environments. You want to try to ensure that, regardless of the medium a person uses to access your website, the user still has the same great experience.

For example, a consumer may see your site on their large monitor while they are at work. They may be interested in a product and continue their research from their mobile device while traveling.  Once they are satisfied and ready to buy, they may now be at home and want to use their tablet to make the actual purchase.

As a business owner, it is your priority to ensure each user has a quality experience when visiting your site.  A responsive site increases the availability of your website content.


Besides changing the layout of a site, certain features, such as buttons or other calls to actions, can be enhanced so that they are easier to use on smaller screens, especially on smartphones. The responsive website will engage your users no matter what device they choose to use.

Responsive design doesn’t only alter how a website looks on differently sized screens, but it effects the overall user experience. Looking at a nonresponsive site on small screens can be rather difficult and frustrating. It becomes hard to find what you’re looking for when you’re constantly zooming in and out to see the entirety of a site. With a responsive site, you’re able to seamlessly search for exactly what you’re looking for.

Luckily, websites don’t have to be recreated from scratch to become responsive. They only need to be altered from the back-end. A web designer can easily assist you with reformatting your site, making sure it will adapt to different screen sizes. This saves you time and money, because now you do not need to purchase a separate mobile site.

To find out more about how we can help make your site responsive, please contact us here.


– Stay Creative