The Steps of the Branding Process
When creating a new brand, it is important that the steps you take are simple and logical.
A strong brand requires thought, strategy, research, and most importantly – planning. When you can identify who your company is, what you are trying to say, and who your target market is, you have done the groundwork for creating a successful brand.
Step 1: Planning
Before you begin, ask yourself some key questions about the brand you want to create.
- Who is your target audience? (Think of age groups, genders, and traits)
- What will set your brand apart from others?
- What is your competition doing successfully?
- What will keep your customers coming back for more?
- How do you want to come off to the public?
Step 2: Design Visual Identity
Once you’ve asked these questions, use yours answers and the help of a designer to create a visual identity. Design a logo and make sure it looks/feels like the brand you want to create. Every design decision must be cohesive and successful; don’t forget about details like color choices and typefaces.
Step 3: Create A Complete System
Now that you have an identity established, it’s time to expand into other mediums and materials. Everything that will be seen or used must feel like they are part of the same brand. From printed advertisements to stationery, there are several materials that should be included in your branding materials. The more consistent materials, the more professional and put together your brand will be. Also, the less room there is for error.
Step 4: Updates and Maintenance
No matter how young or old your brand is, you should always be monitoring how your brand is being perceived. Think about what areas seem to be lacking. Is it time for a new website to bring in more customers? Does your logo need a makeover? It’s important to make sure your branding system doesn’t feel outdated; it doesn’t need to be overly trendy, but it shouldn’t look out of date.
Besides these simple steps, there are other outlets that you need to pay attention to when developing your brand. The infographic below shows some of the extended process:
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– Stay Creative