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The Best Tools for Scheduling Social Media Posts — and Why You Need Them

It’s no secret that social media is a major tool for getting your ideas and products out in the world. In fact, an estimated 50% of sales across 14 leading industries come from social media. There’s so much that goes into developing the perfect social...

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Level Up Your Marketing With Social Media Stories

Let’s talk about social media. We all know (or have some awareness of) how essential social media is for effectively marketing a brand. And whether you’re fortunate enough to have an in-house social media wizard or not, you can’t really overlook the many facets of...

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Digital Marketing During a Pandemic

We’re often reminded that change is a constant and that we should always be ready to adapt. And as dialed in to our business practices as we all were, none of us were prepared for the shift that the pandemic shoved us into. For nearly...

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Marketing No-Nos to Leave behind in 2020

2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may...

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Give the Gift of Great Content

Content, content, content! That’s the buzzword on everyone’s lips right now, and for good reason. Content has given companies a way to reach people outside of traditional ad techniques to spread information, keep audiences engaged, and even influence buying decisions. Whether you’re using your content...

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Why Personalization is your Secret Marketing Weapon

When we talk about personalization in marketing, we’re not just talking about adding someone’s name to an email. Ok, yes, that does help. But it’s more about curating the user’s experience with your brand to make them feel included, considered, and truly a part of...