The Art of Rebranding: Three Questions to Ask Yourself
Success in business is a process. As time goes on, companies, cultures, and audiences change. Facing the challenge of staying relevant in a world saturated by business, sometimes, rebranding is the answer. Here are three questions to ask yourself…
Rebranding, for those that are unfamiliar with the concept, is when a company (or even an individual) takes the characteristics of their brand that may be outdated or no longer useful and channels them or changes them into new concepts for the brand. There are many different reasons for choosing to rebrand as well as many different paths to achieve a rebrand. If you are a business that is looking for some ways to spice up your brand, then we have some questions for you to answer.
What’s the problem?
Are you not feeling your logo anymore? Is your social media looking a little lackluster? Are your blog posts not getting enough hits? Is the type of customers that you are attracting changing and so your concept no longer fits? Are you just a little tired of your branding? There is absolutely nothing wrong if you answered yes to these questions. It is natural for businesses to want a change in their branding. Identify exactly where the problem area is. By doing this, you will be able to truly focus on specifics and get on the road to sprucing up your business.
How can you go about fixing this problem area?
You have identified that problem area that was bothering you. Great. But now you have to tackle how to implement a solution. If the problem is your logo, there are a host of design issues (which Creative Juice can help you with, wink wink) that you must deal with. With social media, there are even more specific areas to identify and tackle. The bottom line here: the solution will not come easy so it is best to take it step by step. Think about how much help you will need with this portion of rebranding, what is necessary in achieving this rebranding, and when it will debut. Set up parameters for your business and make your goals achievable. Only then can your rebranding be a success.
Finally, what kind of impact will the changes make on your business?
Unless you are Raven Baxter on That’s So Raven, no one can predict the future. You will not be able to tell how your customers and patrons are going to receive the changes you make in your brand. However, think of other impacts that your rebranding can make. How much time will changing your logo take? If you have decided to align yourself with a political or global cause, will this alienate a lot of your customers? Will it be a problem if you do? Carefully examine how a rebrand could be received by the masses. Think on it before you proceed.
Now that you have answered these questions, we think you are ready for a rebranding. Fall is just around the corner; a new season is a new beginning. Don’t be afraid to toss out the old and bring in the new.