LinkedIn is a modern way to connect with clients and other businesses. Think of it as the “social media of business.” You can make a profile for yourself as an individual or your business as a whole. This profile helps to promote your business and...
Let’s face it… getting your name out there can be tough and time consuming. If you don’t consider yourself a marketing expert, you could benefit from consulting the services of the professionals--marketing agencies. We probably know what you’re thinking… a marketing agency? Sounds like a...
Web design becomes more and more important to successful businesses each day. As customers become increasingly reliant upon websites to signal business legitimacy and purpose, it is vital to your business that your homepage’s anatomy is top-notch. We’ve included ten strategies for ensuring that your...
Website design is vital to a good business, especially non-profit organizations. Philanthropy is a uniquely difficult business to be in, so the competitive advantage that non-profit organizations with solid websites have is essential to success. If you have a dated or complicated website, prospective volunteers...
Branding will make or break any business. In today’s consumer-driven economy, branding and marketing are both integral to success. The old model of “the best product always wins” is changing. Now, providing a quality good or service isn’t enough. People want to support organizations with...
We all know THAT font. You know, the font that makes you gasp. We get it. It sends chills down your spine. You might even say it’s TERRIFYING (Okay, sorry. It’s Spooky Season and we’re a little excited). Today, we’re highlighting some spoooooky fonts that...
When creating a brand, one of the first things to think about is your target audience. Who do we market to? What demographics? What generations? There are lots of questions when it comes to discerning just who your target audience is, and it can certainly...
Your logo is the face of your company. It’s the mark that makes you… you! It’s what grabs your customer’s attention and draws them in. But the world is changing, and just as style changes over time, so should your logo. IS YOUR LOGO DATED? It’s so...
Now that you have designed the website you can sit back, relax, and wait on potential customers. Right? Now that the site is designed, the website will require constant tweaking due to ever shifting market trends. Right? Not exactly, neither of the two statements are entirely...
Are you familiar with ‘David vs Goliath’? It may seem as if the smaller of the two characters wouldn’t win, but David turns out to be victorious. Similar to David’s victory over Goliath, there are competitive advantages smaller agencies have over large agencies. Small agencies provide...
