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Sep 15 2021

Making marketing personas to level up your brand

Shruti Gupta
Advertising, Agency, black owned Atlanta design firm, black owned marketing agency, Branding, Design, Inspiration, Latina owned business, Lifestyle, Marketing, minority owned design firm, Social Media, Web Design, women owned business
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ย  Creating a brand that stands out from the crowd isnโ€™t easy work โ€” but with the right tools, itโ€™s certainly possible. One asset that can help get you there is creating marketing personas. Having marketing personas is key to effectively targeting your content to your...

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Sep 08 2021

Let your Brand do the Talking: Establishing your Brand Voice

Shruti Gupta
Advertising, Agency, black owned Atlanta design firm, black owned marketing agency, Branding, Design, Inspiration, Latina owned business, Lifestyle, Marketing, minority owned design firm, Social Media, Web Design, women owned business
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ย  If youโ€™re a marketer, you know just how important strong branding is to allow a business to succeed. One of the basics of branding is figuring out your businessโ€™ personality. Are you an informational older sibling? An entertaining influencer? A comforting best friend? These are...

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Sep 01 2021

What is Audience Segmentation in Digital Marketing and why should I use it?

Shruti Gupta
Advertising, Agency, black owned Atlanta design firm, black owned marketing agency, Branding, Design, Inspiration, Latina owned business, Lifestyle, Marketing, minority owned design firm, Social Media, Web Design, women owned business
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ย  One of your main tools when it comes to digital marketing may be sending out frequent newsletters or email campaigns. Getting your message โ€”ย and product โ€”ย directly to peopleโ€™s inboxes is a major way to increase your brand awareness and promote your new products or services....

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Aug 25 2021

The best platforms for building your website: from beginner to expert

Lauren Odio
Advertising, Agency, black owned Atlanta design firm, black owned marketing agency, Branding, Design, Inspiration, Latina owned business, Lifestyle, Marketing, minority owned design firm, Social Media, Web Design, women owned business
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If you have a product or service to promote, you need to have a website. Itโ€™s the best way to keep all of your information in one place for customers to easily access and make purchases. Especially if youโ€™re a marketing or design brand, your...

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Aug 11 2021

The Basics of Branding

Tiarra Lucas
Advertising, Agency, black owned Atlanta design firm, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, mood-board, Moodboard, Photography, Print, Social Media, Web Design
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Brands are absolutely everywhere โ€” so what makes some more memorable than others? According to a study, 77% of brands could stop existing entirely and nobody would really notice. And that number is growing. So whatโ€™s the key to developing a brand that people do...

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Aug 04 2021

How to have stellar social media management

Tiarra Lucas
Advertising, Agency, black owned Atlanta design firm, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, mood-board, Moodboard, Photography, Print, Social Media, Web Design
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In this day and age, itโ€™s nearly impossible to have a thriving business without a solid social media presence. But your digital profile is so much more than a place to share pictures or status updates. Social media is a space where you can connect...

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Jul 21 2021

What makes a quality follower on social media?

Tiarra Lucas
Advertising, Agency, black owned Atlanta design firm, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, mood-board, Moodboard, Photography, Print, Social Media, Web Design
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We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...

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Jul 14 2021

How to Use Hashtags to Your Advantage on Social Media

Tiarra Lucas
Advertising, Agency, black owned Atlanta design firm, Black owned business, black owned design firm, black owned marketing agency, Branding, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, minority owned business, mood-board, Moodboard, Photography, Print, Social Media, Web Design
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Have you ever seen an Instagram post where the caption ends in what seems like a jumble of random hashtags? You might be surprised to hear that there is actually an important purpose behind incorporating these tags, which are usually just a word or phrase...

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Jun 09 2021

So You Want To Start a Newsletter

Christine Drakes
Advertising, Agency, black owned Atlanta design firm, Black owned business, Branding, Business, Design, Features, Lifestyle, Marketing, minority owned business, Multi Purpose, SEO, Social Media, Web Design, Wordpress
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It might seem like every creator you follow has a newsletter right now โ€” and for a good reason! Sending recurring, themed email newsletters is a great way to keep your audience up-to-date and engaged with your content. Emails have always been a successful form...