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Jun 09 2021

So You Want To Start a Newsletter

Christine Drakes
Advertising, Agency, black owned Atlanta design firm, Black owned business, Branding, Business, Design, Features, Lifestyle, Marketing, minority owned business, Multi Purpose, SEO, Social Media, Web Design, Wordpress
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It might seem like every creator you follow has a newsletter right now — and for a good reason! Sending recurring, themed email newsletters is a great way to keep your audience up-to-date and engaged with your content. Emails have always been a successful form...

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Jun 03 2021

Why You Should Make Mood Boards For Your Brand

Christine Drakes
Agency, black owned design firm, Branding, Business, Design, Inspiration, Lifestyle, Marketing, Multi Purpose, Photography, Print, Social Media, Uncategorized, Web Design
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When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...

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May 26 2021

The Basics of Graphic Design

Christine Drakes
Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Design, Features, Latina owned business, Multi Purpose, Print, Social Media, Uncategorized, Web Design, women owned business
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When it comes to branding, one of the things you’ll want to pay attention to is your look. From your logo to your social media feed, all of the visual elements you put out into the world should be cohesive and tell a story about...

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May 19 2021

What Are Social Media Analytics?

Christine Drakes
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Design, Latina owned business, Marketing, minority owned business, minority owned design firm, Responsive, SEO, Social Media, women owned business
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If you’re interested in using digital marketing to promote your brand — especially by building a strong social media presence — you probably hear the term “social analytics” a lot. You might know enough about analytics to understand that it is important, but beyond that,...

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May 12 2021
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The Best Tools for Scheduling Social Media Posts — and Why You Need Them

Christine Drakes
Advertising, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Features, Latina owned business, Latino owned business, Marketing, minority owned business, minority owned design firm, Multi Purpose, Responsive, SEO, Social Media, women owned business
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It’s no secret that social media is a major tool for getting your ideas and products out in the world. In fact, an estimated 50% of sales across 14 leading industries come from social media. There’s so much that goes into developing the perfect social...

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May 05 2021
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What Colors Mean in Branding and How to Choose Yours

Christine Drakes
Advertising, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Features, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Multi Purpose, Responsive, Social Media, women owned business
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When you’re in the midst of developing your new brand, a very important question might cross your mind - how do you want people to think about you? And this is one of the most vital decisions you’ll make during your development process. Also known...

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Apr 28 2021
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The Basics of SEO

Christine Drakes
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Features, Latina owned business, Latino owned business, Marketing, minority owned business, minority owned design firm, Responsive, SEO, Social Media, Web Design, women owned business
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When you’re exploring how to up your digital marketing game, you might notice that one phrase tends to appear on nearly every website, post or resource: SEO. Short for search engine optimization, this tool is considered to be one of the best ways to get...

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Apr 21 2021
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Digital Spring Cleaning: How to Refresh Your Online Presence This Month

Christine Drakes
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Entertainment, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Multi Purpose, Responsive, SEO, Social Media, Web Design, women owned business
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The weather has warmed, trees have blossomed with new life, and a layer of pollen has coated pretty much every surface you can find. All of this can only mean one thing — spring is here! With the turning of the season comes a sense...

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Apr 08 2021

Keeping It Consistent: Why Brand Consistency Matters

Gaby Arteaga
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Latina owned business, Latino owned business, Marketing, minority owned business, minority owned design firm, Social Media, women owned business
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“Consistency is key” is a popular mantra, but why does it matter when it comes to branding? Think of it like going to a popular restaurant for the first time. You’re excited to try it out because you’ve read all the glowing reviews, looked at...

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Feb 25 2021

Graphic Design Matters When It Comes To Marketing

Christine Drakes
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Latina owned business, Latino owned business, minority owned business, minority owned design firm, Social Media, Uncategorized, women owned business
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Have you ever looked at a logo and felt an overwhelming urge to find out more about a brand? Or worse - have you ever looked at a logo and wondered, “is this brand even real?” If you have, you can thank graphic design. And...