In marketing circles, Google Ads are quickly gaining popularity. If you have not heard of them before, you have at least seen them. How so? Do a quick google search for a service right now. For example, you can search “carpet cleaning,” and you’ll see the...
You’re armed with a great idea. Now you just need a solid business strategy to get your product off the ground. Not sure where to start? Well great news – you’re in the right place. Gaining Momentum The first step to any great business plan is a great idea....
So you’ve got a stellar website. That’s a great first step! A stunning website is your client’s first impression of who you are. You may be wondering, “How can I improve my website and attract more visitors?” Using a web traffic analysis tool is a popular...
Digital marketing is a great way to get your brand out there for your potential customers to see. If you have a digital marketing strategy, part of it probably involves building audits. If only there were a way to make it a lot easier for...
Gazing out over the calm blue waters of your favorite lake… Beholding the beauty of a brilliant sunset, bursting with color… Looking deep into your loved one’s eyes… Color is a foundational part of life. So much can be communicated with a simple color scheme. Emotions. Memories. Smells,...
Marketing is the cornerstone of a successful business in the modern world. And even though marketing is everywhere, there are still a few major marketing mistakes that people still make. The marketing industry is filled with so many different strategies and tactics that it can...
Content marketing is one of the newest, most talked about methods of marketing in the digital age. It’s also one of the most misunderstood. Are you guilty of making some of these content marketing mistakes? If so, don't beat yourself up! Almost all marketers are...
A brand is the most important part of your business, but how do you create one? What makes a brand powerful? What should you do for brand management? How do you identify your best company brand? Developing a brand is not an easy task. It...
When you set your digital marketing budget at the beginning of the year, chances are you aren’t thinking you’ll have any leftover. But what if you do? Spending your marketing budget can be challenging and even frustrating to begin with, and trying to find valuable...
Have you ever heard of marketing automation? It has been around for decades. Marketing automation tools help make you and your team more efficient by automating tasks, segmenting & targeting your audience, and analyzing the results that you get from different marketing channels. The big idea...
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