“The Greatest Show on Earth.” “Like a Good Neighbor, State Farm is There.” “Melts in Your Mouth, Not in Your Hands.” “I’m Lovin’ It.” What do all these taglines have in common? You automatically associate them with a brand or company. This is the goal...
Success in business is a process. As time goes on, companies, cultures, and audiences change. Facing the challenge of staying relevant in a world saturated by business, sometimes, rebranding is the answer. Here are three questions to ask yourself...
Gen Y. Millennials. The selfie generation. These are just some of the nicknames for adults ranging from 19-35 as of 2016. Some businesses feel stumped when it comes to how to reach the United States’ largest living generation. With about 80 million millennials in the...
Greetings from Atlanta! Even with the expansion of the web, a great postcard can do wonders for your business. Thoughtful postcard design will grab people’s attention and hopefully new leads for your company. If your mailing list is comprised of people that fall in your...
Do you want to attract more visitors to your website and gain leads? Whether you have a passion for writing or not, blogging is now a must-have for businesses. Blogs have seen increased popularity for businesses and individuals alike. They optimize your SEO and can...
In today’s busy world, there is no time to waste. If someone is reading an article of yours or a page on your website, you have about 15 seconds to reel them in. According to a study completed the web analytics company, Chartbeat, 55% of...
Congrats! You have finally entered the entrepreneurial world. You gathered up enough startup capital, found a few employees (or not), are well on your way into the business of your dreams…and even better, you’re ready to hit the ground running. Business is moving a little...
The term direct mail is a bit of a misnomer. The word “direct” implies focus, a straightforward approach, while the actual practice is anything but. Direct mail marketing is casting a wide net in hopes of catching something, anything. It’s hurling a handful of darts,...
There’s this box everyone says we should think outside of. A nebulous thing known worldwide with a constantly shifting set of rules. And of course, this so-called box is different for everyone, be it business or individual. The concept is nothing new either, creative thinkers...
How would you describe your business? Traditional? Family-owned? Startup? One-of-a-kind? Your business is most likely comprised of various components that make it unique and stand out from your competition. One way to stand out from your competition is through your branding. While companies with great...
