Whether you’re looking to give users a more pleasurable experience or create more visual appeal, images can be a useful tool when marketing your brand. Just like any other tool, it takes careful consideration to pick out effective images. If you’re using stock images or taking your own, here...
The big question every business needs to answer is who are you? The task of outlining your brand may feel daunting, but it’s a necessary part of any business. Before you can answer the big question, there are a lot of other questions that need answers. Here is...
Facebook is more than just a place to connect with friends. It’s a platform for businesses to reach audiences and promote services. With these few tips, you can start marketing your business on Facebook. Business Page Setup It’s time to get serious and Facebook’s business page is the perfect...
Your homepage is the most important page on your website. It’s the entrance point for first time visitors. Here are a few ways to get visitors active on your site. 1. Imagine User Personas Start off by understanding your user's needs. A great technique to get inside a user’s mind is by creating personas....
A killer website can be a great reflection of who you are as a business. Before entering the intimidating world of the web, we’ve collected a rundown of what to expect. Cost You must be comfortable investing time and money into your web presence up front. Take the time to...
We have all done it, or thought about it at some point. Hiring a designer from over seas to reduce costs. While it may seem like a good option to get good work done on a budget, hiring abroad simply to cut costs can be...
When starting a business, you may not have the funds to hire a professional designer to create the materials you need to market your business. Not to worry! There are many great sites you can explore which offer professional, pre-made templates you can purchase and...
The future of digital advertising lies in an approach that has garnered success in the advertising worldwide. Online videos are a rapidly growing segment of marketing that have the power to entertain as well as persuade. Creating an effective video can seem daunting so we have...
Social Media is no longer just something you do for fun! It has become a necessary tool for businesses to reach clients across the globe. The major players: Twitter, Facebook, LinkedIn, Youtube, and Pinterest are the main platforms you should have a strong presence on. Here...
A well maintained blog is key to being relevant in the professional online world. With so much competition, you want to make sure you have as much visibility as possible. One way to do this is to set up a weekly blog and use the...
